Popular Danish lifestyle brand Søstrene Grene is set to open its newest UK store in Colchester’s Culver Square Shopping Centre on Friday 17th January 2025. The Colchester store marks the brand’s first UK opening of 2025 and its second location in Essex, furthering its expansion across the country.
The new store will feature Søstrene Grene’s signature Scandinavian design and frequent product drops, offering a wide range of items such as contemporary homewares, furniture, kitchen essentials, seasonal decorations, children’s toys, and DIY and hobby products. Located in the vibrant and well-established Culver Square Shopping Centre, the store will provide a welcoming space for shoppers to explore its offerings.
The store will also embrace Søstrene Grene’s unique ‘Retail of the Senses’ concept, which includes a labyrinth-style layout, soft lighting, classical music, and thoughtfully curated product displays. This approach aims to create an immersive and relaxing shopping experience, encouraging customers to slow down and enjoy their visit.
Mikkel Grene, CEO and Co-owner of Søstrene Grene, commented:
“2025 is shaping up to be an exciting year for Søstrene Grene, and we’re delighted to be starting this with the opening of our second store in Essex. The Colchester opening marks another important step in our UK expansion, and we look forward to sharing our unique product offerings with even more customers.”
Søstrene Grene operates over 300 stores across 17 markets globally, with ambitious plans to open 100 new stores in the UK by 2027. The expansion is led in the UK by Joint Venture Partners, Norma Jacob and Richard Power, who manage stores in Northern Ireland, Wales, Scotland, and the South of England.
David Robertson, Centre Manager at Culver Square, also expressed his excitement:
“We are absolutely delighted to welcome Søstrene Grene to Culver Square. This fantastic addition to our shopping centre will seamlessly integrate with our existing retail line-up, enhancing the overall shopping experience for our visitors. The arrival of Søstrene Grene promises to bring a unique and delightful touch to Culver Square, and we are excited to see how it will enrich our vibrant community.”
