Sports Direct, a leading name in sportswear retail, is all set to open a more extensive, enhanced store at Braehead. The move is a strategic upsize from its existing location in the retail park, providing customers with a more spacious and immersive shopping experience.
Situated on the upper level of the main centre, the new 20,000 sq. ft store will boast a comprehensive range of sportswear for men, women, and children, featuring some of the best brands in the industry. In addition to this, the store will also host USC, a dedicated area for trend-focused consumers to explore and shop premium lifestyle brands, and GAME, a leading game retailer known for its extensive knowledge and wide selection of games, consoles, and accessories.
The announcement comes hot on the heels of a series of recent new store openings at Braehead, including GAP, H&M, Vanilla, and Lovisa. Braehead, located in Renfrewshire, just outside of Glasgow, is a bustling retail and leisure hub spanning 1.1 million sq. ft and serving a catchment of approximately 2.1 million. The centre houses an array of well-known brands, including M&S, Apple, Primark, and NEXT, along with an exciting range of local and independent brands.
James France, Group Head of Real Estate at Frasers Group, expressed his enthusiasm for the new store opening, stating, “We are delighted to open our Braehead Sports Direct store and bring a new and enhanced shopping destination to the centre. As we continue to expand our store portfolio across the UK, our ethos and commitment remain the same; we offer consumers the very best brands and an unrivalled product choice, as we aim to become the number one sports retailer in Europe.”
Echoing these sentiments, Steve Gray, Head of European Retail Asset Management at Global Mutual, commented, “Sports Direct is a valued, long-standing tenant and much loved by our shoppers. The brand’s decision to open a new store reflects the success of the relationship to date and is also indicative of the continued appeal of physical retail more broadly. We are delighted that this expansion will also bring USC and GAME into the store. These well-loved names will further enhance the offer, providing customers with even more choice.”
