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The holiday marketing checklist every retailer needs

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The holidays are fast approaching. While consumers are still preoccupied with settling into back-to-school routines, forward-thinking marketers know it’s time to kick their efforts...

Getting the ‘relationship’ with consumers right: The Hill’s Pet story

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In a digital-heavy and data-driven marketplace, many brands have put themselves in a better position by undertaking large-scale digital transformation projects aimed at better...

Beyond retail: Smart ways to unlock direct-to-consumer relationships

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Retailers, CPG and FMCG brands — are all fortunate to have huge amounts of data at their disposal. However, sorting through what’s relevant and...

UK retailers: Are you ready to ‘sleigh’ this year’s holiday campaigns?

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Last year, according to Statista, the U.K.’s total holiday spending was set to top £84 million, with an average spend of £1,746 per shopper....

How UK retailers can use the ‘power of mobile’ to attract...

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In the UK, it’s estimated that people spend an average of four hours every day clicking, tapping, swiping, and watching on their mobile devices...

UK retailers: Get ready for ‘back to school season’

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As back to school campaigns begin in full swing, the pressure is on retailers to engage with customers in more meaningful and personalised ways....

Q&A: Chris Muscutt, Head of MarTech at PepsiCo

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To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. According to a new eConsultancy...

Salling Group taps Cheetah Digital to scale its customer loyalty program

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Cheetah Digital, the cross-channel customer engagement solution provider for the modern marketer, announces it has partnered with Salling Group, supporting the transformation of the...

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