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The holiday marketing checklist every retailer needs

The holidays are fast approaching. While consumers are still preoccupied with settling into back-to-school routines, forward-thinking marketers know it’s time to kick their efforts...

Getting the ‘relationship’ with consumers right: The Hill’s Pet story

In a digital-heavy and data-driven marketplace, many brands have put themselves in a better position by undertaking large-scale digital transformation projects aimed at better...

Beyond retail: Smart ways to unlock direct-to-consumer relationships

Retailers, CPG and FMCG brands — are all fortunate to have huge amounts of data at their disposal. However, sorting through what’s relevant and...

UK retailers: Are you ready to ‘sleigh’ this year’s holiday campaigns?

Last year, according to Statista, the U.K.’s total holiday spending was set to top £84 million, with an average spend of £1,746 per shopper....

How UK retailers can use the ‘power of mobile’ to attract...

In the UK, it’s estimated that people spend an average of four hours every day clicking, tapping, swiping, and watching on their mobile devices...

UK retailers: Get ready for ‘back to school season’

As back to school campaigns begin in full swing, the pressure is on retailers to engage with customers in more meaningful and personalised ways....

Q&A: Chris Muscutt, Head of MarTech, PepsiCo

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. According to a new eConsultancy...

Salling Group taps Cheetah Digital to scale its customer loyalty program

Cheetah Digital, the cross-channel customer engagement solution provider for the modern marketer, announces it has partnered with Salling Group, supporting the transformation of the...

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