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Trend Loyalty Rises as ‘True Loyalty’ Stalls in UK

SAP Emarsys’ latest Customer Loyalty Index reveals a shift: traditional brand loyalty has plateaued, supplanted by fast-moving, trend-driven “Trend Loyalty.”

Ask the Bot: generative AI in retail

They are able to analyse data, write product descriptions, answer shoppers’ questions or write codes – and all of this practically “on demand”: generative...

UK Shoppers Ditch Physical Wallets for Digital Wallets

Half of UK shoppers say they no longer need a physical wallet or purse, swapping it for a digital wallet on their phone. That’s...

Akeneo’s Product Information Management Solution Now Available on SAP® Store

Akeneo, the global leader in product experience management (PXM) and product information management, announced that its Akeneo Product Information Management (PIM) solution is now available on SAP®...

Young consumers dream of a green Christmas

New research released by SAP reveals that despite ongoing cost of living challenges, over half (52%) of UK consumers aged 18-34 are actively looking...

Volatile, uncertain, complex and ambiguous; securing a resilient supply chain in...

The acronym VUCA was first coined in 1987 to describe the post-Cold war world; volatile, uncertain, complex and ambiguous. Now, it’s shorthand for the...

How data is key to driving the customer experience and delivering...

The past two years has seen customer experience go from a nice to have to an absolutely essential element of business strategy. With services...

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