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Sports Direct storefront inside a Nairobi shopping centre, with red-lit door frame, illuminated logo and Running, Mens and Womens signs visible inside
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Sports Direct Enters Africa with Two Stores in Nairobi

Sports Direct has opened its first stores in Africa, with two sites in the Kenyan capital, Nairobi, at Sarit Centre and Galleria Mall. The...
Fashion

Sports Direct and Everlast Gyms+ Open Dublin Flagship

Frasers Group has opened an 85,000 sq ft integrated Sports Direct and Everlast Gyms+ flagship on Henry Street in Dublin, introducing the combined retail...
Fashion

Frasers Launches New Flagship Store in Dundee’s Overgate Shopping Centre

Frasers Group has opened a 60,000 sq. ft flagship retail destination in Dundee, creating over 80 jobs and offering premium fashion, beauty, and sportswear under one roof.

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