Anthropologie has launched a new four-week pop-up at its King’s Road Gallery in Chelsea, showcasing the high-performance activewear of British brand TALA. The activation, which opened on Thursday 10 April, marks TALA’s first retail presence in the area and only its second physical location in London.
The pop-up presents a curated selection of the brand’s collections, known for their sustainability and everyday functionality. Among the lines featured are DayFlex, 365, and SkinLuxe – activewear ranges designed to suit both workouts and day-to-day wear. These collections include wardrobe staples and workout essentials made with recycled materials and a focus on comfort, fit, and versatility.
To mark the launch, an evening opening event was held on 10 April, offering early visitors a first look at the space and its product range. The pop-up is set within a dedicated, branded area inside Anthropologie’s King’s Road store, with the collaboration reflecting shared values of creative design and community focus.
Morgan Fowles, CEO of TALA, commented: “We’re thrilled to be partnering with Anthropologie to bring TALA to the King’s Road and London’s Chelsea. Anthropologie is a retail partner that shares our values of thoughtful design while celebrating creativity and community. With the King’s Road as a true London destination, this is a perfect opportunity for loyal and new customers alike to discover TALA in such an iconic space so beautifully curated by Anthropologie.”
Founded in 2019, TALA began as a digital-first business and has recently expanded into physical retail. Following a successful launch at Selfridges in early 2024, the brand plans to open its first standalone flagship store on Carnaby Street in Spring 2025.
The TALA pop-up at Anthropologie’s King’s Road Gallery will run until Sunday 4 May.
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