Technogym has unveiled its latest retail boutique in London, situated at 71 Piccadilly. Spanning over 180 square metres, the new space is designed to immerse visitors in a comprehensive wellness lifestyle experience. The boutique offers access to Technogym’s high-end products, cutting-edge fitness technology, and a host of wellness services tailored for in-home exercise. Clients can also consult with experienced personal trainers and interior designers for customised home-gym projects and personalised training plans.
Known worldwide for its Italian-inspired designs, advanced technology, quality, and ease of use, Technogym’s products are found in upscale gyms, private clubs, elite hotels, and prestigious homes. The brand has served as the equipment provider of choice for top athletes and sports teams and has held the role of Official Supplier for the Olympic and Paralympic Games since Sydney 2000, recently adding Paris 2024 to its roster. Technogym also collaborates with acclaimed architects and designers worldwide, ensuring its equipment aligns with sophisticated design standards.
At the heart of Technogym’s brand philosophy is its unique “Wellness” concept, which promotes a balanced approach to life by integrating regular exercise, a healthy diet, and positive mental wellbeing. This ethos is embedded into Technogym’s products, which are designed to cater to a range of goals, from athletic performance to general fitness and weight management. The brand’s offerings include a blend of smart equipment, digital services, and on-demand training programs to support users’ diverse fitness ambitions through its Precision Training model, which allows for a highly personalised training experience.
A standout feature of the new boutique is the Technogym Checkup, an AI-powered assessment station that evaluates a visitor’s physical condition to create a tailored training plan. Design enthusiasts will find the Personal Line collection, a collaboration with Italian designer Antonio Citterio, which combines Technogym’s fitness expertise with refined aesthetics. This line includes various cardio equipment such as treadmills, bikes, ellipticals, and the signature Kinesis—Technogym’s multifunctional system for strength, balance, and flexibility.
Inside the boutique, visitors can explore Technogym’s key fitness equipment, where design meets sports performance. Highlights include the Technogym Run, a multifunctional treadmill for both cardio and strength training, and the Technogym Ride, an innovative indoor cycling bike equipped with a 22-inch screen for immersive rides. The Ride easily integrates with popular cycling apps, catering to Technogym’s strong cycling community. Additionally, the boutique showcases the compact Technogym Bench, a versatile training station ideal for those with limited space who want maximum workout variety.
The London boutique launch forms part of Technogym’s broader international retail expansion, with similar flagship locations in major cities worldwide, including Milan, Madrid, Los Angeles, Munich, Hamburg, Dubai, and Singapore, among others. This expansion underscores Technogym’s commitment to bringing its wellness solutions closer to clients in key urban centres across the globe.
