The Perfume Shop inaugurated a revamped experiential store at the Swords Pavilions Shopping Centre in Dublin on Friday, 7th July 2023. The UK’s renowned speciality retailer is breathing new life into the customer experience with a sleek redesign and enhanced services.
The newly revamped store introduces an array of modern upgrades. These include a digital screen, personalised ribbon machines, and a recycling service that encourages eco-conscious shopping. The service allows customers to drop off used perfume bottles and receive a 15% discount on their next purchase. Complementing these additions are The Perfume Shop’s expert fragrance consultations and complimentary gift wrapping, ensuring a premium and personal customer journey.
The Perfume Shop, marking its three-decade presence on the high street, continues to expand its store network across the UK and refit existing outlets with a keen focus on sustainability. The Dublin store, for instance, features energy-efficient LED lighting, aligning with the company’s commitment to reducing their energy consumption by 30% by 2030 compared to 2015 levels. All principal contractors are ISO14001 accredited, ensuring waste management on site adheres to high environmental standards. Additionally, existing materials and equipment are retained or reused wherever possible.
Store Manager Leanne Loftus, a decade-long veteran with The Perfume Shop, oversaw the grand opening. Speaking on the occasion, Loftus said, “We were thrilled to reveal the new and improved store refit at Swords Pavilions Shopping Centre, Dublin. Our team is eager to guide customers through our wide selection of fragrances, ensuring they find the perfect scent. With passion and expertise underpinning our service, we look forward to delivering this enhanced shopping experience.”
The store’s location is Unit G28, Pavilion Swords, Dublin.
