As digital transformation continues to reshape food retail, innovative technologies are opening new opportunities for customer engagement and store efficiency. From 18 to 20 February, Geck will showcase solutions designed to help retailers stay ahead in an evolving market.
At the heart of Geck’s offering is the UltimateShopper Plus, a pioneering smart shopping trolley that enhances the shopping experience while giving retailers a competitive edge. Using an advanced transmitter-receiver model, the trolley enables real-time customer localisation via infrared technology. Its integrated indoor navigation system allows shoppers to find their products quickly and efficiently.
Through Retail Media Strategies, retailers can display location-based and personalised purchase recommendations on digital signage, encouraging customers to engage with promoted products and generating additional revenue through supplier cashback schemes.
AI-Powered Theft Prevention & Seamless Checkout
The UltimateShopper Plus features cutting-edge AI-driven loss prevention technology, combining integrated weighing cells with AI-powered cameras to detect suspicious activity in real time. This system helps prevent theft and reduces stock losses, all while maintaining full GDPR compliance.
A key innovation is its contactless payment system, which allows customers to pay directly at the trolley, eliminating checkout queues and speeding up the entire shopping process.
Additionally, Geck’s in-house analytics tool enables retailers to track key performance indicators (KPIs) such as customer movement patterns and dwell times, helping to prevent congestion and optimise store layouts for maximum sales efficiency.
Key Benefits for Retailers
The UltimateShopper Plus delivers a wide range of benefits, improving operational efficiency and customer experience at the point of sale:
- Automated Payment Process: Reduces reliance on checkout staff, shortens payment times, and minimises the need for traditional checkout areas, freeing up space for additional sales zones.
- Tech-Driven Customer Engagement: Enhances retailers’ brand positioning as industry innovators, attracting tech-savvy shoppers and younger audiences.
- Cost Savings: Significantly lowers staffing costs and eliminates operating expenses for traditional checkout systems.
Smart Trolley Upgrades for Existing Retailers
For retailers looking to enhance their current trolley fleets, Geck offers the UltimateShopper Retrofit Plus. This modular solution includes a large display unit and integrated scanner, providing shoppers with a seamless digital experience.
The UltimateShopper Retrofit Plus retains all the tracking and navigation features of the UltimateShopper Plus, except for the weighing technology, allowing retailers to upgrade their existing shopping trolleys without needing a full replacement.
Additionally, Geck has developed a new picking trolley, designed for Click & Collect orders. This trolley ensures compliance with refrigeration regulations, supporting sustainable and cost-efficient operations for retailers looking to streamline online order fulfilment.
Made in Germany: Innovation & Quality
With a heritage in metal processing dating back to 1852, Geck manufactures all UltimateShopper trolleys in-house in Germany. Its expert R&D team, based in Altena, North Rhine-Westphalia, is continuously refining and expanding the UltimateShopper range to meet the evolving needs of the retail sector. Customisation options are also available to cater to specific retailer requirements.
Visitors to EuroCIS 2025 will have the chance to experience the UltimateShopper first-hand, exploring its full range of features and seeing how it can transform retail efficiency and customer engagement.
