Global lifestyle brand Timberland is launching its first-ever membership program, echoing its mission to create a movement of purpose for a greener planet. The program will give loyal customers product exclusives, prizes, the chance to attend exclusive launch events, plant trees through Treedom and claim a 10% birthday promo-code.
Customers will be able to sign up in-store and online via the Timberland website, earning an introductory offer of 100 bonus points as well as the opportunity to receive a Welcome Kit when registering in-store. The Timberland Community will give members 10 points for each £1 spent in-store and online, which they can use to unlock exclusive experiences and gifts.
Reflecting Timberland’s efforts to champion a greener planet, the Community members will be able to redeem their points for one of many eco-conscious gifts such as bamboo fibre cups, bamboo cutlery sets, plants to encourage urban greening and eco-friendly accessories.
Experiences and prizes include VIP access to promotions, exclusive access to products dedicated only to the Community members, previews of upcoming collections, dedicated customer service telephone line, behind the scenes brand content, and a complimentary birthday gift.
Opportunities to earn bonus points include registration and completion of your profile, purchasing in-store or online, completing surveys and challenges, watching Timberland’s suggested video content, referring a friend and engaging with requests to visit a specific page or discover a new element of the Community. Members can keep their eyes peeled for tags on products and special editions for double points initiatives.
Senior Marketing Director, Giorgio D’Aprile comments on the new Community Loyalty Program: “We’re on a mission to create a movement, for a more equitable and greener future. As part of our 2030 goals to be net positive we want to create a membership program where our customers can share their voice, and together we’ll do something special: we’ll move the world forward.
We’re also committing with our partner Treedom to create a Community forest, helping to build a greener world. The Timberland Community will engage members and create a movement where they can share their experiences and feel part of it. We’ll surprise them with exclusive benefits and perks, tailored to their interests”
Customers can sign up online at www.timberland.co.uk/community and participating Timberland stores and outlets across the UK, including Carnaby Street, Westfield Shepherd’s Bush, Westfield Stratford.
