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Sustainable toilet paper brand Who Gives A Crap is partnering with all-electric courier Packfleet to provide carbon-neutral deliveries to London loos.

Thousands of rolls of the purpose-driven toilet paper will arrive on doorsteps via the courier’s cutting-edge routing technology. Every order within the M25 will be delivered by Packfleet, and London-based customers will get free delivery with orders that exceed £20.

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Aided by Packfleet’s live map tracking, Who Gives a Crap’s London customers can follow every step of their bog roll’s journey – even gaining the option to change the time their parcel arrives and the address it is delivered to on delivery day.

The courier’s industry-leading success rates mean that Who Gives a Crap customers don’t need to worry about getting caught short. Packfleet’s delivery failure rate of only 0.07% is 10x less than leading traditional couriers – reducing waste and the volume of resource-intensive redeliveries.

The two B Corp certified brands are disrupting their respective sectors by putting sustainability at the forefront.

Packfleet is combining its environmental credentials with initiatives to revolutionise driver employment standards in logistics. By leveraging technology to unlock new efficiencies in last mile delivery, the Real Living Wage employer is paying driver wages 30% higher than the industry average, and offering private healthcare and pensions.

Meanwhile, Who Gives a Crap makes its toilet paper from bamboo and recycled paper, and donates 50% of profits to help build toilets for those in need.

Tristan Thomas, CEO and co-founder of Packfleet, commented: “Who Gives A Crap is doing great work for the planet, and for the everyday toilet experience. Their commitment to providing toilets to those in need is admirable, and we knew we had to work with them. 

“Whilst we can’t guarantee delivery to the bathroom door if you’re in a pinch, we’re as dedicated to providing high-quality delivery as Who Gives A Crap is to toilet paper. The customer interaction is the most important bit for repeat business, and our merchants trust us with the final part of their sale. 

“We’re proud that Who Gives A Crap has shown faith in us, and we’re delighted to be working with a brand that shares our values for sustainability and ethics.” 

Emily Kraftman, Managing Director UK & Europe at Who Gives A Crap, added: “We’re delighted to be partnering with Packfleet, a company who really shares our values for sustainability and mission-led business, as well as our relentless focus on customer service. 

“Delighting our customers is a really central part to the Who Gives A Crap brand, and we’re excited to be working with Packfleet to deliver that at every last touchpoint.


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