Hammerson has announced the opening of an expanded flagship store for Zara at Bullring & Grand Central. Spanning 51,000 sq ft across two floors, the new store introduces Zara’s latest design concept and showcases its complete collections for womenswear, menswear, and childrenswear.
The minimalist interior design features innovative elements such as automated collection and returns points, streamlining the shopping experience. This flagship opening highlights Zara’s investment in Bullring & Grand Central, reinforcing its status as a key retail destination in the UK.
The launch of Zara’s new store follows recent openings by fellow Inditex brands Bershka and Pull&Bear, which debuted at the centre less than a year ago. Zara’s move is part of Hammerson’s broader strategy to position Bullring & Grand Central as a premium shopping and leisure destination.
Toby Tait, Director of Asset Management at Hammerson, commented:
“Zara’s upsize is the latest step in the implementation of our strategy to best-in-class spaces for global brands seeking a flagship presence in destinations that out-perform. The impact on visitors is immense, with Bullring & Grand Central’s evolving line-up increasing footfall and sales, driving customer loyalty and generating significant positive feedback. In turn, that is stimulating even greater demand from brands to make similarly significant commitments.”
Zara’s opening follows a series of recent commitments by international brands to Bullring & Grand Central. These include Sephora’s debut in the West Midlands, YouTube sensation The Sidemen’s SDMN Clothing store, and the expansion of PURESEOUL, the UK’s K-Beauty retailer, which opened its second store outside London. Bullring & Grand Central also recently introduced new leisure concepts, such as TOCA Social, Lane7, and Sandbox VR, further diversifying its offering.
