and Secret Sales, a marketplace for premium discounted fashion, sportswear, and beauty, have announced a new partnership.
Online fashion giant, ASOS, and non-full-price marketplace, Secret Sales, have partnered to bring ASOS-owned brands to Secret Sales customers in the UK. The collaboration will see up to 1,000 products from ASOS Design, Collusion, Reclaimed Vintage, Topshop, Topman, and Miss Selfridge available at discounted prices.
ASOS joins forces with Secret Sales
As part of its plan to streamline its stock portfolio, ASOS has joined forces with Secret Sales to efficiently clear inventory. Purchases of ASOS products on Secret Sales will be fulfilled by ASOS using its existing fulfilment infrastructure.
Jag Weatherley, Corporate Transformation Director at ASOS, expressed excitement about the partnership and said, “We’re pleased to be offering Secret Sales customers access to ASOS products for the first time. It’s been a huge effort from everyone involved to get this partnership up and running in a short space of time. We’re looking forward to seeing how we can develop our relationships with Secret Sales.”
Initially launching in the UK, the selected items will be refreshed on Secret Sales every two weeks with plans to expand the selection in the future. Matt Purt, Co-Founder and Chief Commercial Officer at Secret Sales, said, “Our focus is in helping brands and retailers deliver a long-term sustainable and profitable solution to clear non-full-price inventory, without having to compromise on margin or erode brand equity. We’re incredibly excited to be welcoming ASOS to our Secret Sales seller community and supporting their long-term strategy for managing off-price inventory.”
