Hollister To Open First Leicestershire Store At Highcross
The Abercrombie & Fitch-owned fashion brand will make its Leicestershire debut at Highcross this winter, introducing its latest store format in the centre’s former Topshop unit.
The Leicester opening follows Hollister’s 25th anniversary celebrations. Founded in Columbus, Ohio, in 2000, the Abercrombie & Fitch-owned retailer has developed an international store network centred on its Southern California-inspired casualwear positioning.
Its arrival also comes amid renewed interest in early-2000s fashion, with the Y2K fashion trend generating up to 20,000 online searches each month in the UK.
“Hollister has always been one of those brands that our shoppers have wanted at Highcross, and with the demand for early noughties fashion making a huge comeback, now is the right time to welcome this icon of high-street fashion to the centre. “Since joining the centre, the goal has been to introduce brands that shoppers genuinely want to see in Leicester, and that ambition remains unchanged today. Hollister’s an exciting addition to Highcross, and it’s just one of a number of retailers that we’re planning to bring to the city this year, and brands that we’re confident our shoppers will love.”
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
