Superdrug has officially unveiled its newly expanded store in the Lakeside Shopping Centre, Thurrock. The enhancement of the store has not only increased its footprint to 7,669 sq ft but also created seven new permanent roles, reflecting Superdrug’s commitment to growth and community support.
The expanded Lakeside store now offers an extensive range of health and beauty products, everyday toiletries, and beauty treatments. It features an impressive selection of luxury fragrances and Superdrug’s own-brand cosmetics range, Studio London. Additionally, customers can explore best-selling ranges such as B. Skin, Me+, Vitamin E, Optimum, and Naturally Radiant.
For beauty enthusiasts, the store provides access to exclusive beauty and personal care products from brands like Relove by Revolution and MUA, and trending brands such as Morphe 2 and Avon. A new fragrance counter also graces the store, offering exciting promotions on perfumes and aftershaves from premium brands including YSL, Viktor & Rolf, Giorgio Armani, Prada, and Valentino.
Adding to its beauty offerings, the store includes a Beauty Studio where customers can enjoy professional treatments at affordable prices. The Beauty Studio services include eyebrow, lash, nail, and piercing services.
In addition to beauty services, the store now features new Nurses services, offering travel vaccinations and advice, vaccinations for Shingles and Chickenpox, as well as health testing and checks.
Customers visiting the new Superdrug store can also benefit from the Health & Beautycard and VIP Rewards scheme. This loyalty program allows customers to collect points and redeem them on future purchases, with additional benefits including lower member prices, bonus point offers, birthday treats, and the option to pay with points.
Nigel Duxbury, Property Director at Superdrug, commented on the expansion: “We are delighted to expand our store at Lakeside Shopping Centre. We are confident that local customers will love and welcome the new and improved store, as it offers a wide range of popular health and beauty brands, a luxury fragrance counter, Nurses services and a professional Beauty Studio.”
Howard Oldstein, Lakeside Centre Director, also expressed his satisfaction with the expansion: “Superdrug has always been a favourite with our customers. We are pleased to work with Superdrug to ensure that our visitors can enjoy a bigger store experience with a wider category offering.”
