This October, Fenwick invites customers to experience its newly transformed Newcastle Beauty Hall. Spanning 26,000 sq ft, the reimagined space is now the largest beauty hall in the UK outside of London. The redesigned space embodies Fenwick’s focus on innovation, offering a premium in-store shopping experience with two large atriums, 56 feet of facade windows overlooking Northumberland Street, 1,600 sq ft of terrazzo flooring, and a standout 50-foot-long fragrance bar.
The new beauty hall houses an impressive 163 brands, including 38 fragrance lines. It offers a comprehensive range of makeup, skincare, haircare, and beauty services. With the addition of 23 new beauty counters and an innovative fragrance edit concept, customers can find everything they need for their beauty routine in one place.
In addition to a wide variety of brands, Fenwick Newcastle provides city-exclusive access to coveted names like Hourglass, Charlotte Tilbury, and Le Labo. Regional exclusives include luxury brands such as Chantecaille, Guerlain with its premium L’Art Matier fragrance collection, the Orchidee Imperiale skincare range, and Carolina Herrera‘s makeup line.
The extensive services on offer include manicures, blow-dries, brow shaping, lash extensions, facials, and personalised fragrance consultations. For those seeking a bespoke touch, the beauty hall provides five treatment rooms where customers can indulge in a range of pampering treatments. Special occasions are catered for with unique offerings such as wedding scent consultations and personalised fragrance engraving.
Hazel Ayers, Director of Buying & Merchandising at Fenwick, shared her excitement about the transformation: “We are proud to unveil the transformation of our Fenwick Newcastle Beauty Hall, making it the UK’s largest beauty hall outside of London. This has been 3 years in the making, with dedication to detail, working alongside brilliant beauty brand partners and the talented Fenwick team. The reimagined Beauty Hall demonstrates the continual evolution of the Fenwick in-store customer experience, offering an unrivalled edit, innovative new products and brands, and expert beauty services. This evolution can be seen in all eight of our beauty halls across our stores nationwide. We look forward to welcoming customers in to experience these spaces and discover their new favourite beauty products at Fenwick.”
To celebrate the launch, from 10-16 October, Fenwick’s Beauty with Bite campaign will offer customers exclusive experiences, product discoveries, and expert insights to transform their beauty routine. Throughout the week, the newly launched Newcastle Beauty Hall will be at the heart of Fenwick’s stores, website, and social media channels, with a range of beauty innovations showcased for customers.
The celebration began with a Beauty Hall launch party on Thursday 10th October. As part of the campaign, Fenwick has collaborated with Sharmadean Reid and The Stack World, a platform dedicated to empowering women in business. This partnership includes a curated shoot featuring players from Newcastle United Women’s football team, highlighting the power of football and beauty to inspire future generations. On Friday 11th October, The Stack World hosted two Beauty That Means Business events, led by Sharmadean Reid and her team, focusing on how beauty intersects with empowerment and entrepreneurship.
Sharmadean Reid spoke about the partnership: “Partnering with Fenwick on their Beauty with Bite campaign, as they unveil their new Newcastle Beauty Hall, offers a unique opportunity to showcase how beauty is both transformative and empowering. Beauty has been a driving force throughout my career. From my journey with WAH Nails to creating Beautystack and The Stack World, I’ve always believed that beauty is about more than just products—it’s a way to connect, build community, celebrate individuality, and foster financial empowerment. This campaign highlights the strength of regional beauty, with Newcastle as the heart of it all. I’m excited to see how this incredible new space, filled with innovative brands, becomes a source of inspiration for the North East and beyond.”
With its newly transformed beauty hall, exclusive access to coveted brands, and a curated series of events, Fenwick Newcastle continues to position itself as a key destination for beauty enthusiasts in the North East.
