More people are taking up fitness and wellness activities to stay healthy. While they’re at it, people want to look fresh and stylish, even when they are burning calories at the gym or via cycling. This is a new niche you can explore to help promote your brand or business.
Branded fitness wear, like cycle jerseys, can help market your brand while making people look stylish. However, designing fitness gear isn’t as easy as designing regular shirts and shorts that people wear on normal days.
Performance and comfort are crucial factors you must consider during the design phase. Below are tips on how you can market your brand using custom cycle jerseys.
Hire a Fashion Designer
A good design can spark conversations and capture the public’s eye. Keep the target audience in mind when working on the jersey’s design. Sometimes, a little research on what your customers like can help you develop designs they resonate with.
Hiring a fashion designer with experience in designing activewear can be a game-changer. They will help ensure that the fonts and colors complement your brand design. Their experience will come in clutch during fabric selection and choosing printing options.
Let’s Talk About Fabrics
Material is a crucial factor when designing custom cycle jerseys. There are two factors you must consider during fabric review. The first is breathability, and the second is moisture-wicking properties.
Lightweight materials with perfect moisture-wicking properties are perfect for cycling in hot weather. However, consider using heavier materials with extra insulation for cyclists in cold climates.
Extra Accessories
What other features can make your custom cycle jerseys stand out in public? The first thing you should consider is safety features like reflectors. This will help keep cyclists safe when they are cycling in low-light conditions.
Also, consider adding extra padding on the elbows of your custom cycling shirts. Expandable side pockets can also come in handy for carrying water, hydration gels, keys, and phones. You can customize the jerseys by adding personalized messages on the jerseys’ back or front.
Find a Jersey Manufacturer
Having the right manufacturer for the job will complete the puzzle and make the whole process successful. Your goal is to find a renowned manufacturer, such as The Charity Clothing Company, which is known for high-quality activewear. Visit their website and read reviews from brands they have worked with.
Also, ask for quotes from various custom cycle jersey manufacturers. Go with a manufacturer who fits within your budget and has friendlier contract terms.
Think About Distribution
How will you make your custom cycle jerseys available to the public? Think of creative ways that will build the hype around your new merchandise. Social media giveaways are easy to run and generate a lot of engagement.
You can sponsor local cycling events and gift participants with one of your new cycling jerseys. Think about creating limited-edition custom cycling jerseys with a unique design and putting them up for sale.
Final Takeaway
You can transform marketing by delving into the growing fitness world. The tips here will help you design stunning custom cycle jerseys for your customers.
