Kismet by Milka, the Istanbul-based fine jewellery and luxury piercing brand, has launched its UK flagship store at 110 New Bond Street, London. The opening marks a significant milestone in the brand’s international growth and strengthens its presence in one of the world’s leading fashion capitals.
Spanning 140 square metres across two floors, the new store features a complete selection of the brand’s fine jewellery collections alongside two piercing studios. The boutique is the first on Bond Street to include luxury piercing services led by APP-certified professionals, underlining Kismet by Milka’s expertise at the intersection of fine jewellery and high-end piercing.
Founded in 2009 by designer Milka Karaağaçlı İnce, the brand is known for intricate craftsmanship and modern styling. Each design is created in the brand’s design house in Istanbul, where over 70 artisans bring the collections to life. From its early success with the reimagined evil eye design in the ‘Protect Me’ collection, Kismet by Milka has continued to challenge traditional norms in fine jewellery, drawing cultural inspiration from East and West.
The brand currently operates 17 standalone stores and over 100 points of sale worldwide, including high-profile retailers such as Neiman Marcus, 24S, El Corte Inglés and Beymen. The opening of the London flagship introduces the brand’s immersive retail format to a new audience, offering customers personalised styling sessions and curated jewellery combinations.
The boutique’s interior reflects Kismet by Milka’s contemporary identity, balancing refined luxury with a relaxed setting where clients can discover the brand’s signature aesthetic. With services including stacking, piercing, and styling, the space is designed to empower self-expression through jewellery.
Milka Karaağaçlı İnce said:
“Fifteen years ago, this was my biggest dream. I started by designing my own jewellery, bringing them to London, sharing them with friends and hoping they’d see what I saw. What began as a dream is now a reality. And not just anywhere—on Bond Street, a place that symbolises prestige, heritage, artistry, and fearless visionaries.
Kismet by Milka has always been about breaking boundaries—of design, craftsmanship, and creativity. From those first handcrafted designs to a brand recognised around the world, our journey has been shaped by passion and the belief that jewellery is more than adornment. It’s identity, strength, and self-expression.”
Kismet by Milka’s designs have been worn by global icons including Madonna, Anne Hathaway, Emilia Clarke and Emily Blunt. With the London flagship, the brand expands its reach while reinforcing its identity as a challenger in the global fine jewellery market.
