Mud Australia has unveiled its newest store in Islington, London, thoughtfully designed to embrace the local neighbourhood’s heritage charm while providing a warm, inviting space for shoppers. The Islington store introduces unique elements that reflect the area’s character, including original pine flooring that has been stripped and stained, along with Victorian-style cornices and skirting that add a classic touch.
The store embodies Mud Australia’s signature fresh colour palette, with tones that deepen towards the back, creating a cosy, intimate atmosphere. Central to this inviting space is a large “play” table, where customers are encouraged to mix and match items from the collection, allowing them to curate their own sets and engage with products in a hands-on, home-like setting.
One of the store’s standout features is a custom-built “library,” crafted by a skilled joiner from Brighton, showcasing every size and item in the Mud Australia collection. This layout offers customers a comprehensive view of the product range, making the store a destination for shopping everyday dining pieces, entertaining essentials, or gifts—particularly timely for the festive season.
Sustainability is at the core of Mud Australia’s values, and this commitment is reflected in the store’s design. Materials and furnishings from previous store locations have been repurposed to outfit the Islington space, including Vitsoe shelving units used to display products, reinforcing the brand’s dedication to sustainable retail practices.
The design for the Islington location was crafted in collaboration with DesignOffice, led by Damien Mulvihill and Mark Simpson. Having worked with Mud Australia for over 15 years, DesignOffice has shaped all 12 Mud Australia stores worldwide, carefully studying each market’s unique culture to tailor the design and ensure every store reflects the character of its surroundings. While each store maintains Mud Australia’s consistent design language, DesignOffice incorporates local elements to make each location resonate with its community.
With its sustainable approach and heritage-inspired design, the new Islington store exemplifies Mud Australia’s dedication to creating thoughtful, beautiful spaces that honour both craftsmanship and environmental responsibility.
