Continuing to provide marketers and brands with deeper analytics and insights into how and why online users do what they do, ContentSquare, a digital experience insights platform, today announced a new solution – CS Live – that delivers customer experience (CX) information in real-time with one click.
“Because digital is a mission critical channel today, we want to make sure that, for companies we support, key stakeholders can access customer experience insights as easily as they can walk into their brick and mortar stores, and observe where customers are going, which display they are looking at, where they hesitate, where they might experience frustration, etc. In particular, we believe senior executives needs to access this data directly, without needing to rely exclusively on expert analysts,” said Jonathan Cherki, CEO and Founder of ContentSquare. “Relying on a handful of experts is neither efficient nor scalable. Enterprises — many of which are overwhelmed with data — need to make their website optimization decisions based on insightful experience data that drives conversions instead of on their gut feeling.”
Now, by simply downloading ContentSquare’s CS Live browser plugin from the Chrome Web Store, users can browse their respective sites for instant CX analytics. With CS Live, entire teams can easily access customer experience insights, get answers to their CX and visitor engagement questions as quickly as it takes to browse their website, and complement their existing website testing strategies. From CEOs to analysts, internal teams can now benefit from advanced CX and visitor engagement analytics with no training required.
“CS Live helps GoPro immediately identify engagement metrics without having to load and sift through reporting data – this reduces time required for analysis and accelerates our decision making process,” said Eumir Nicasio, Head of Product, Digital & eCommerce of GoPro.
“Universally, web users have grown to have zero tolerance when it comes to searching for and receiving information online,” added Jonathan Cherki, CEO of ContentSquare. “CS Live is a practical solution for brands seeking immediate feedback – like Amazon one click buying or Uber one click taxi – on how customers are utilizing their sites. We refer to it as AR analytics because it augments your site with actionable behavioral metrics that can be understood and shared across teams, enabling a true democratization of data. It’s a bit like having a real-time performance review with your website. CS Live has an array of use cases, from a conversion manager needing answers as to how her visitors are engaging with a new checkout process to an ecommerce manager inquiring about which piece of content has generated the most revenue on his company’s site, even in a particular region like France, that month.”
CS Live can be used to perform side-by-side site comparisons and discover how a brand’s A/B test strategy drives customer engagement. It can also be used to analyze dynamic content and influence content marketing strategies. Allowing for deeper insights, CS Live can also easily attribute customer experience KPIs from engagement to return on investment (ROI) for all active content elements. Further, it does not require a tagging plan, and is compatible with ContentSquare’s zone-based heat maps to compare and contrast content performance regardless of where the content is placed on the site or what device was used to view or access it.
ContentSquare is a digital experience insights platform that helps businesses understand how and why users are interacting with their app, mobile and web sites. They compute billions of touch and mouse movements and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. Using behavioral data, artificial intelligence and big data to provide automatic recommendations, ContentSquare empowers every member of the digital team to easily measure the impact of their actions and make fast and productive data-driven decisions to optimize the customer journey. ContentSquare offers its services to a range of companies including Walmart, L’Oréal, Tiffany’s, Clarks and Unilever.
For more information about ContentSquare, please visit: www.contentsquare.com
