Dutch eyewear brand Ace & Tate has opened its tenth London store on Broadway Market in Hackney, continuing the company’s expansion across the capital.
Located in the centre of the well-known East London market street, the opening represents a further milestone for the Amsterdam-founded brand, which has built a growing retail presence in the city over the past decade.
Design Inspired By Local Retail Culture
The design of the new store draws inspiration from the area’s second-hand shopping culture and independent retail character. According to the company, reused furnishings from previous Ace & Tate stores have been incorporated into the interior, reflecting the neighbourhood’s eclectic aesthetic.
The building façade has been painted in a distinctive blue, referencing the traditional parasols used by Broadway Market vendors. The location’s village-like atmosphere and strong independent retail community were cited as key influences behind the design approach.
“Opening our tenth store in a city we’ve been part of for a decade is a proud moment for the team. Broadway Market represents the best of London’s independent spirit. We’re excited to bring our expert care and thoughtful design to even more people in this vibrant neighbourhood.”
Lex van de Vliet CEO, Ace & Tate
The Broadway Market store officially opened on 26 February 2026.
Ace & Tate designs its eyewear in Amsterdam and operates stores across Europe, combining retail locations with eye test services and a range of prescription and non-prescription frames.
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