La Sportiva Launches New Global Retail Concept In Arco
La Sportiva has introduced a new retail concept at its Arco flagship, designed to bring its growing product categories together within a more immersive and flexible store format.
La Sportiva has launched a new global retail concept at its flagship store in Arco, Italy, as part of a wider strategy to unify its expanding product categories and strengthen brand identity across its retail estate.
Developed in partnership with Midlands-based creative agency Mynt, the format is designed as a flexible system that will be implemented across La Sportiva’s network of 30 flagship, specialist and factory stores.
The concept reflects a broader shift within the business, as La Sportiva has grown beyond its climbing and mountaineering heritage into trail running, hiking and apparel. The new format brings these categories together within a single retail framework, while maintaining the brand’s technical positioning and mountain heritage.
Mynt was appointed following a competitive pitch to lead the development of the retail concept, drawing on its experience working with global outdoor brands across brand positioning, retail design and digital content.
Retail Format
The new format is intended to reposition La Sportiva’s stores as brand-led environments rather than purely transactional spaces. Features include testing zones, repair hubs and event areas, designed to support engagement with both established athletes and new audiences.
The interior design combines illuminated structures referencing the Dolomites with more tactile, industrial materials inspired by the brand’s manufacturing processes. A central footwear cube forms a focal point, showcasing technical footwear across climbing, mountaineering, hiking and running categories.
“We’ve seen significant growth across new categories, and needed a retail format that reflects the full range while staying rooted in our technical expertise and mountain heritage. “Moving beyond a purely transactional model was key and Mynt helped us in our ambitions to transform our stores from a pure retail space into an immersive experience with spaces for testing, repair and community use, creating more opportunities for our customers to engage with the brand.”
Andrea Ranalletti, Trade Marketing Manager, La Sportiva
“We knew how important it was to define a clear and flexible system that would work globally, across different retail formats – while remaining consistent and true to the La Sportiva brand. “We developed a strong design format alongside a modular toolkit that can be scaled and balances the brand’s technical precision with more tactile, natural elements of the outdoors. “Influences come both from the Dolomites landscape and from the brand’s manufacturing processes, resulting in a space that reflects both performance and craftsmanship – qualities embedded in La Sportiva’s heritage.”
Ollie Patterson, Managing Director, Mynt
The Arco launch represents the first phase of a wider rollout, with the concept set to be introduced across all La Sportiva stores over the next five years.
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