Deliveroo Adds LOOKFANTASTIC to On-Demand Retail Offer
The partnership brings more than 300 skincare, haircare, make-up and wellness products to Deliveroo Shopping, extending the platform’s non-food retail range as demand for beauty orders continues to rise.
Deliveroo has entered an exclusive partnership with LOOKFANTASTIC, adding more than 300 skincare, haircare, make-up and wellness products from the beauty retailer to its on-demand shopping platform.
Customers in locations including London, Bristol, Manchester, Glasgow, Nottingham and Leeds can now order products from LOOKFANTASTIC through Deliveroo, with delivery available in as little as 20 minutes.
Beauty Range Expands Deliveroo Shopping Offer
The addition expands the range available through Deliveroo Shopping as the platform continues to develop its non-food retail offer. Deliveroo said its beauty category has grown by more than 60% year on year, while more than two million unique searches for beauty products were made on the platform during 2025.
The launch is the start of an ongoing partnership between Deliveroo and LOOKFANTASTIC, with further products and offers due to be introduced on the platform throughout the year. The service is intended to cover both planned and more immediate purchases, including seasonal occasions, gifts and replacement beauty and personal care products.
“Partnering with LOOKFANTASTIC – one of the nation’s favourite beauty destinations – is another huge win for Deliveroo Shopping, as we continue to increase the breadth and quality of our retail offering for customers. We want to be there for every customer need, whatever that is and whenever it arises. As demand for personal care and wellness on Deliveroo continues to grow, this partnership strengthens our ability to meet that need directly.”
Suzy McClintock, VP for Consumer at Deliveroo
“We’re delighted to partner with Deliveroo to make shopping for beauty even more convenient for our customers. As lifestyles continue to evolve, we know our customers value speed, flexibility and seamless access to the products they love. By bringing LOOKFANTASTIC to Deliveroo, we’re making it easier than ever to discover and receive premium beauty, whether you’ve run out of an essential, need a last minute gift or a self-care treat. This partnership represents another exciting step in our commitment to meeting customers wherever they are, delivering exceptional experiences through innovation and convenience.”
Keely Gough, Managing Director at LOOKFANTASTIC
Deliveroo Shopping Broadens Its Retail Categories
Deliveroo Shopping launched in November 2023 and has since broadened the range of retail categories available through the platform. Its current offer also includes stationery from Ryman, toys from The Entertainer, fragrances from The Perfume Shop, fashion rental through HURR and jewellery from Accessorize.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
