Ted Baker Returns to Standalone Retail With New London Store
Ted Baker is returning to standalone retail in the UK with a new London store at 155 Fenchurch Street, bringing its menswear and tailoring heritage back into a dedicated physical space.
Ted Baker is returning to standalone retail in the UK with the opening of a new London store at 155 Fenchurch Street on 2 October 2026.
The new concept, Ted Baker Tailored, builds on the menswear heritage on which the brand was founded, with a dedicated focus on modern tailoring, occasionwear and everyday wardrobe pieces.
The collection spans suiting and elevated everyday essentials, with the store positioned as a contemporary interpretation of British tailoring.
“This opening is an important milestone for Ted Baker in its home market and a reaffirmation of the brand’s British heritage and the enduring relevance of the category where it all began,” said Henry Stupp, President, Lifestyle EMEAI at Authentic, the brand’s owner. “We’re building on the qualities that have long distinguished Ted Baker, its approach to tailoring, craftsmanship and distinctly British point of view, while evolving the brand for today’s consumer. London is the natural place to begin, and we see this opening as a defining step in the brand’s next chapter.”
Henry Stupp, President, Lifestyle EMEAI, Authentic
A New London Retail Environment
The store has been developed as an immersive retail environment bringing together product, design and storytelling. The space incorporates characterful details intended to provide a contemporary expression of the wit and personality associated with Ted Baker.
Suit Direct, which has designed and produced Ted Baker suiting for a number of years, is also involved in the new concept.
“Having designed and produced Ted Baker suiting for many years, Suit Direct has a deep understanding of the brand and its distinctive approach to British tailoring,” said Tim Murphy, CEO of Suit Direct. “Ted Baker Tailored represents an exciting new chapter in that partnership – bringing together our expertise in craftsmanship, attention to detail and contemporary style in a dedicated retail space. We’re proud to bring this new experience to London and look forward to welcoming customers.”
Tim Murphy, CEO, Suit Direct
The opening forms part of the next phase of Ted Baker’s UK retail strategy and extends the brand’s physical presence in its home market.
Ted Baker Tailored will open at 12 noon on 2 October 2026 at 155 Fenchurch Street, London, EC3M 6AL.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
