UGG has transformed a traditional Parisian kiosk in Le Marais as part of a two-day activation during Paris Fashion Week, bringing its F26 Born to Feel campaign into a temporary physical setting at Place Igor Stravinsky.
Running on 1 and 2 October, the takeover reworks the familiar kiosk format with seasonal UGG product, branded details and interactive elements. Visitors can also take part in a play-to-win experience, with prizes and giveaways available throughout the two days.
The project continues UGG’s use of temporary physical environments to support seasonal campaigns. Earlier in 2026, the brand staged its Sunroom experience at Boiler House in London, where product presentation was combined with spatial design, workshops and live programming.
Connecting The Campaign With Le Marais
The Paris installation is located close to UGG’s recently reopened Le Marais store at 26 Rue Vieille du Temple, extending the F26 campaign from the temporary Fashion Week activation into the brand’s permanent retail presence in the neighbourhood.
Le Marais has also hosted other temporary fashion activations during the 2026 Paris calendar. In July, Pandora took over Café Nuances for four days during Haute Couture Week, creating a shoppable environment for its Pandora Wonders collaboration with Harry Lambert.
The kiosk at Place Igor Stravinsky is open to the public from 11am to 7pm on Thursday 1 and Friday 2 October.
Images: TDM.Space
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
