Model wearing a long green Hunter padded coat beside a large tree trunk

Location

East Piazza, Covent Garden
East Piazza, Covent Garden, London, near the Royal Opera House
On now
Date9–25 November 2026
VenueEast Piazza, Covent GardenEast Piazza, Covent Garden, London, near the Royal Opera HouseGet directions ↗
FormatPop-up & Brand Activation · In person
OrganiserHunter
Event detailsHunter 170th Anniversary Pop-Up, Covent Garden9–25 November 2026On nowVisit event website ↗

Date

09 - 25 11 26
Ongoing...

Time

All Day

Hunter 170th Anniversary Pop-Up, Covent Garden

On now
Date9–25 November 2026
VenueEast Piazza, Covent GardenEast Piazza, Covent Garden, London, near the Royal Opera HouseGet directions ↗
FormatPop-up & Brand Activation · In person
OrganiserHunter

Hunter 170th Anniversary Pop-Up, Covent Garden

Hunter is marking its 170th anniversary with an immersive pop-up in Covent Garden built around a giant version of its signature boot box. The pop-up runs from 9 to 25 November 2026 on the East Piazza, near the Royal Opera House.

What’s On

The space is inspired by Hunter’s visual identity and signature colours and looks at the British brand’s heritage, craftsmanship and product innovation alongside its current collections. It also doubles as a festive shopping destination, with gifts including footwear for winter walks, warm outerwear and stocking fillers, as well as exclusive products, gift-with-purchase offers and monogramming on selected purchases.

The activation is supported by Hunter’s ‘Iconic by Nature’ campaign starring Kate Moss, which appears across Covent Garden and Leicester Square.

About Hunter

Hunter was founded in Scotland in 1856 as the North British Rubber Company and is known for its Original Wellington Boot, introduced in 1956. The brand now spans footwear, outerwear, bags and accessories.

Dates and Venue

Dates: Monday 9 to Wednesday 25 November 2026
Venue: East Piazza, Covent Garden, London, near the Royal Opera House
Please note: the pop-up closes at 5pm on 9 November and is closed on 10 November for private events, reopening on 11 November

Event details are supplied by the organiser and were correct at the time of publication. We do our best to keep our listings accurate and up to date, but dates, times and activities can change, so we recommend checking with the organiser on the Hunter website before you visit.

Latest events news

More events news →

Upcoming pop-ups & brand activations

All pop-ups & activations →

Upcoming trade events

Trade events calendar →
  • 00

    days

  • 00

    hours

  • 00

    minutes

  • 00

    seconds

Free daily newsletter

Get 365 Retail in your inbox

Store openings, new concepts, retail property and design news, plus events and industry insight, sent every day.

Subscribe for freeFree to join. Unsubscribe at any time.

The latest retail news, store openings, interviews and events from across the retail industry.

WinnerRetail Industry Media Platform of the Year 2026

Posts may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you. The website may contain sponsored articles that contain links set by the advertiser. Promotional content is marked in the heading of the article.