Victoria Leeds has announced the opening of luxury skincare brand Aesop, marking the brand’s first UK store launch of 2025 and its debut in the North of England. The new 753 sq ft store is located in the Grade II listed Victoria Quarter, joining a collection of premium beauty brands including Le Labo, L’Occitane, and Molton Brown.
Strengthening Victoria Leeds’ Beauty Offer
The addition of Aesop follows a strong year for the Health and Beauty sector at Victoria Leeds, which saw a 15% increase in sales in 2024 compared to the previous year. The store offers the Australian-born brand’s full range of fragrance, skin, hair, and body care products across three distinct rooms.
Store Design Inspired by Victorian Era
Aesop’s new space draws inspiration from opulent late-Victorian bathrooms, incorporating timber-panelled cabinets and vintage stacked bookshelves. These elements blend with the original features of the Victoria Quarter, ensuring the store complements the character of its historic surroundings.
Continued Growth at Victoria Leeds
Rachel Bradburn, Leasing Director at Victoria Leeds, commented on the opening:
“Welcoming Aesop as our first store opening of 2025 sets an exciting precedent for what is to come at Victoria Leeds this year. We celebrated a successful 2024 which cemented us as the go-to destination for luxury brand debuts outside of London, further evidenced by Aesop’s decision to open their first Northern store with us. 2025 looks to be another year of brand firsts, new and exciting concepts, as well as enhanced customer and brand offerings, so watch this space!”
Retail Performance and Investment in Victoria Leeds
This announcement comes as Victoria Leeds reports a successful 2024, with December and annual sales growth, increased footfall, and multiple new brand signings. The retail destination also saw several store refits and upsizes, reinforcing its appeal to both established and emerging brands.
Leasing and Representation
Lunson Mitchenall and Central Retail acted for Victoria Leeds, while Bruce Gillingham Pollard represented Aesop in the leasing process.
