Air Up® has expanded its innovative drinking system portfolio with the introduction of the Gen2 Tritan™ Renew bottles, now available in eye-catching Cobalt Blueberry and Purple Lavender, following the successful launch of Charcoal Grey. The world’s first drinking system that flavours water through scent alone, air up®’s latest bottles are designed to redefine hydration habits in the UK, blending functionality with eco-consciousness.
The Gen2 Tritan™ Renew bottles, crafted from 50% certified recycled materials, are presented in two sizes: 600ml and 1000ml. This new addition aims to address the daily water intake needs of Brits in a unique and environmentally friendly manner. Produced in Austria using 100% renewable energy, these bottles are a testament to air up®’s commitment to sustainability and innovation.
Featuring the new ActiveOn mouthpiece, the Gen2 Tritan™ Renew enables users to immediately experience the Scentaste™ technology upon attaching flavour pods, offering an immediate burst of taste. The system also incorporates an adapter for faster and easier refilling, a feature that resonates with the convenience of the popular air up® Steel Bottle.
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air up® The Revolutionary Approach to Hydration
In the UK, the shift towards reusable water bottles has seen a significant increase, with statistics from the Refill campaign showing a 200% rise in usage over the last decade. Despite this, a survey by air up® reveals that 45% of Brits drink only one glass of water a day, highlighting a gap in daily hydration levels. This is where air up® steps in, with a system that makes drinking water a more appealing and flavourful experience through the science of retronasal smell.
Retronasal smell plays a crucial role in how we perceive taste, relying on our olfactory receptors. Air up® leverages this by infusing water with flavoured air, tricking the brain into tasting flavours like cherry, lime, or the new Virgin Mojito, without adding anything to the water itself.
air up® Availability and Pricing
The Gen2 Tritan™ Renew bottles are now available for purchase on the air up® website, priced at £34.99 for the 600ml version and £44.99 for the 1L option. Each bottle comes with one Watermelon, Wildberry, and Lime flavour pod, capable of flavouring up to 5 litres of water each.
Lena Jüngst, Chief Evangelist of air up®, expressed her enthusiasm for the launch, stating, “The launch of the Gen 2 Tritan™ Renew bottles marks another exciting milestone in the evolution of our product portfolio. With these new features and colours, we continue to demonstrate our innovative spirit, offering a smart, healthy solution to the hydration challenges of modern society. Engineered in Germany, our system stands out as a proud achievement in our journey.”
