AllSaints has announced the appointment of British designer Aaron Esh as Chief Creative Officer, with effect from 3 November 2025.
A graduate of Central Saint Martins, Esh launched his namesake label, AARON ESH, in 2022. His work, drawing on Savile Row tailoring and British subcultural references, has earned industry recognition including an LVMH Prize nomination and support from the British Fashion Council’s NEWGEN programme. His collections have been shown during London Fashion Week.
In his new role, Esh will report to AllSaints CEO Peter Wood and lead the creative direction of the brand across both menswear and womenswear. He will oversee design, campaigns, digital expression and brand tone, operating from the company’s East London studios.
Esh will continue to independently run his label, AARON ESH, alongside his new role.
Peter Wood, Chief Executive Officer, AllSaints, said:
“Aaron Esh is a highly talented British designer whose originality and cultural relevance have already made a significant impact on contemporary fashion. His appointment as Chief Creative Officer reflects our commitment to keeping creativity at the heart of AllSaints. Aaron brings a perspective that aligns with our blend of craftsmanship and identity, and I’m confident he will seek out and deliver what makes this brand globally distinctive. We’re delighted to welcome him and look forward to shaping the next chapter of AllSaints together.”
Aaron Esh, Chief Creative Officer, said:
“AllSaints is a brand I’ve grown up with – its London sensibility, commitment to craft and ability to fuse edge with refinement have always stood out to me. I believe there’s a space where design, cultural relevance and accessibility meet, and AllSaints sits right at that intersection. There’s a real opportunity to build on what already makes it powerful and evolve it for a new generation. I’ll keep building AARON ESH in parallel, while helping define the next chapter of AllSaints. In an era where the idea of luxury is shifting, there’s a clear opportunity to shape what modern, democratic fashion can be – and I’m excited to help write that story.”
The appointment marks a new phase for AllSaints as it looks to refine its creative identity under Esh’s leadership.
