Alo Yoga has opened its latest UK store in Covent Garden’s Seven Dials, marking a significant milestone in the luxury activewear brand’s expansion. Situated at 25a Neal Street, the 5,000 sq ft flagship spans three floors and features contemporary activewear, loungewear, accessories, and wellness products. The store’s Californian-inspired aesthetic reflects Alo Yoga’s roots, creating a fresh, inviting space that showcases its luxury collections.
This opening underscores Covent Garden’s status as a key destination for world-class retail, following a transformative 2024 that saw 55 brands invest in nearly 100,000 sq ft of retail space. Among the year’s highlights were new concepts and flagship stores from brands such as Arc’teryx, Axel Arigato, Barbour, ELEMIS, Longines, and Peak Performance, alongside major signings including ERGON House and Nespresso.
Shaftesbury Capital, the leasing company behind Covent Garden, facilitated Alo Yoga’s opening and the destination’s broader retail growth. In addition to new openings, 2024 saw 22 brand recommitments, with retailers like Charlotte Tilbury, Diptyque, and Strathberry renewing leases or expanding spaces. These reinvestments accounted for 40,000 sq ft of retail space, further cementing Covent Garden’s global retail reputation.
William Oliver, Retail Leasing Director at Shaftesbury Capital, commented:
“The opening of Alo Yoga’s new store in an anchor Seven Dials unit comes on the heels of a highly successful year for brand investment in Covent Garden. 2024 was marked by a host of international debuts, flagship launches, and substantial refits, with 33 new additions and 22 brands recommitting to the destination. Covent Garden’s position as the go-to hub for world-class brands is stronger than ever, and 2025 is set to build on this momentum, as we welcome even more leading names to the destination, expanding our diverse tenant mix.”
Building on Recent Success
Alo Yoga’s launch closely follows the announcement of Charlotte Tilbury’s significantly upsized store in Covent Garden. The luxury beauty brand’s new anchor unit, three times the size of its previous space, is prominently located at the corner of the Royal Opera House and James Street.
