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On Saturday, 11th November, the renowned British designer Anya Hindmarch unveils her latest retail venture in the heart of Mayfair, London. The opening of this new store in Burlington Arcade, a prestigious 204-year-old luxury shopping destination, marks a significant moment in the intersection of high-end retail and sustainability.

Founded in 1987, the Anya Hindmarch brand has evolved into a global phenomenon, celebrated for its luxury accessories that don’t just appeal

aesthetically but also resonate with the brand’s commitment to sustainability. This new 120 sqft boutique in Burlington Arcade is dedicated to the art of organisation, featuring the brand’s best-selling Labelled collection.

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Burlington Arcade itself, running from Piccadilly to Burlington Gardens, is a cornerstone of London’s luxury retail landscape. Its blend of heritage luxury and emerging brands, all united by a dedication to craftsmanship, makes it an ideal location for Hindmarch’s new venture.

The Labelled collection, showcased in the new store, is a testament to both luxury and practicality. It includes a variety of cases, bags, pouches, and purses, each meticulously labelled to aid in organisation. Whether it’s for seamless travel, home organisation, or office efficiency, this collection promises to bring a sense of order and elegance.

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Anya Hindmarch expressed her excitement about the new store, noting Burlington Arcade’s historic significance and its personal resonance from her childhood memories. Trupti Shah, Commercial and Marketing Director at Burlington Arcade, echoed this sentiment, highlighting the synergy between Hindmarch’s creative vision and the Arcade’s focus on craftsmanship.

Key pieces from the collection include the Commuter tote, ideal for organising daily essentials, and the 24-Hour Bag, perfect for travel with its numerous compartments. The In-Flight case, Vanity Kits, Make Up Pouches, and Lotions & Potions Pouches are designed to bring order to any setting.

Significantly, each piece in the collection is crafted from ECONYL, a highly durable recycled nylon, underscoring the brand’s commitment to sustainability.

Address: 5, Burlington Arcade, 51 Piccadilly, London

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