Family-owned national diamond, jewellery, and watch retailer, Beaverbrooks, has partnered with luxury Swiss watch brand TUDOR to open the only TUDOR boutique in Kent’s Bluewater Shopping Centre.
The brand-new TUDOR watch boutique, adjoining the existing Beaverbrooks store, officially opened its doors on Friday, 8 November. It is the retailer’s second TUDOR boutique and one of only 10 in the country.
Shoppers visiting the new luxury TUDOR space will have access to the watchmaker’s range of classic, sport, diving, and heritage-inspired timepieces, including the 2024 launched TUDOR Black Bay Chrono Blue, Black Bay 58 GMT, and other Black Bay models.
Marking its 25th year in the Kent shopping centre, Beaverbrooks has also introduced a luxury private Diamond & Wedding consultation area, where a team of experts assists with special engagement and wedding ring purchases. With 105 years of diamond expertise, the retailer offers a selection of hand-selected Beaverbrooks diamonds and collections from Maple Leaf Diamonds, Hearts On Fire, and Royal Asscher.
Further bolstering its position as a jewellery and watch destination, the Beaverbrooks Bluewater store has also added Grand Seiko to complement its existing brands Bremont, Tissot, and Gucci.
Boasting 89 stores across the UK, including three Loupe boutiques and 23 dedicated luxury mono-brand watch boutiques, the national jeweller continues to expand its offerings.
Anna Blackburn, Managing Director at Beaverbrooks, said: “We are delighted to expand our mono-brand boutique portfolio with the opening of our second TUDOR boutique and are excited to strengthen our valued partnership with the Swiss watch brand. Bluewater is the perfect destination for the TUDOR boutique, and our customers will receive a warm welcome with unrivalled levels of personalised customer service, expertise, and passion. As we approach the busy Christmas period, our Bluewater store and new TUDOR watch boutique will continue to be the destination for diamonds, weddings, and luxury watches for those looking to make special purchases.”
Lacey Reeds, Store Manager at Beaverbrooks Bluewater, said: “We’re proud to have been part of shoppers’ special occasions for the past 25 years, and our exciting TUDOR boutique opening and Beaverbrooks additions mark the next part of our journey. We can’t wait to share more celebrations with customers—new and returning—and cement our position as Kent’s destination for watches, diamonds, and jewellery.”
A TUDOR Spokesperson added: “We are delighted to partner with Beaverbrooks once again to launch our 10th boutique in such a renowned, important, and elevated shopping location.”
