Global fashion e-retailer boohoo has announced the launch of the newest collaborative collection with actress, Megan Fox. This will mark Megan’s first ever co-designed collection with a brand.
In celebration of this, the brand hosted digital projections across 16 iconic landmark locations in London including Marble Arch and London Bridge. Framed against the urban city, the iconic areas were illuminated with vibrant red hue lights creating a defining moment for one of boohoo’s biggest collaborations to date.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
