Boohoo Group could be set to bring the Debenhams brand back to the high street by opening one small store outside of London. The physical presence will help secure deals with major beauty brands that insist there is a physical presence.
The online fashion retailer shut all stores after acquiring the Debenhams brand and website at the start of the year for £55m. The final Debenhams stores closed around the UK on the 15th May.
The fast-fashion giant has recently signed up to a forensic supply chain initiative as part of the company’s attempts to improve its image, has seen sales almost double over the past two years. The record profits have been helped by the rapid shift to online shopping during the pandemic.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
