The average online consumer spends just 55 seconds on a page, giving brands less than a minute to make an impression. That’s according to new findings from global digital analytics company, Contentsquare.

The findings also show that just over half (51%) of all online traffic across all industries comes from returning users, with a further four-fifths (80%) of customers saying that the experience a company provides is as important as its products and services.

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Commenting on the findings, Niki Hall, CMO at Contentsquare said “Sometimes more isn’t better. With the average consumer spending just 55 seconds on a page, maybe it’s time to take a step back from creating new materials and re-evaluate how your brand is promoting top performing content.

“Focus your energy on identifying the key pieces of content that give value to your customers, then optimize and increase the visibility of this content to drive the maximum engagement from your investments. This could include revisiting and promoting existing pieces of content, or even just fixing the navigation on your website to ensure it isn’t being buried.”

The new data hub will help businesses across various sectors understand customers better through digital experience insights. To download the 2022 Digital Experience Benchmark Report, visit