Global tech accessories brand CASETiFY has officially launched its first UK retail outlet inside Selfridges on Oxford Street. This opening marks a significant step in the brand’s retail expansion strategy, offering UK customers access to its signature customisation experiences and designer collaborations for the first time in-store.
The Selfridges concession merges lifestyle, design and self-expression in a sleek, minimalist setting. With clean lines and curated displays, the space is designed to reflect CASETiFY’s global retail aesthetic. A key highlight is the in-store customisation area, where visitors can use a bespoke case-making machine to create personalised designs on the spot. The concession also features limited edition collaborations with global artists and brands, including Takashi Murakami and Oasis.
As part of the opening, shoppers will have exclusive access to the newly launched Glaze Cases from CASETiFY’s iPhone 17 collection. These new cases feature glossy, scratch-resistant finishes and are available in over 50 colourways and more than 300 mix-and-match combinations.
Beatrix Wong, Head of New Markets and Global Partnerships at CASETiFY, said:
“Bringing CASETiFY to Selfridges is a significant moment for us as we introduce our first UK retail space. From the beginning, our goal has been to create products that combine style, protection and self-expression, and now we can bring that experience directly to our customers in person.
This retail space is not just about selling cases, it’s about connecting with our community, showcasing our collaborations and sharing the innovation that has made CASETiFY a global leader in tech accessories.”
Located in one of the world’s most recognised department stores, the Selfridges concession represents CASETiFY’s commitment to merging digital-first innovation with tactile retail environments. It gives UK customers a new way to engage with the brand – blending technology, creativity and personal expression in a single space.
