Unlocking the Future of Customer Data: Global Brands Share Their Thoughts
The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. At Amperity’s...
The North Face Scales New Heights in App Engagement and Customer Loyalty with Kochava’s...
The Challenge:
The North Face boasts a robust and widespread international footprint in the retail sector, encompassing a diverse range of lifestyle products and...
Greece’s largest online marketplace, Skroutz, eyes new European expansion, and will enhance personalisation with...
Skroutz, the largest ecommerce marketplace in Greece, is eyeing further European expansion. Following its rapid growth, it has partnered with MoEngage, the leading insights-led...
UK consumers believe AI-powered pricing and promotions add the most value to their buying...
With rapidly increasing use and adoption of artificial intelligence (AI) in their day-to-day lives, UK shoppers are increasingly expecting retailers to leverage AI to...
The Impact of AI on Retail in 2024
This year, AI has transformed the future of customer experience and is quickly becoming a key driver of growth and productivity across industries. The...
Customer data: Which retailers are leading the way?
The world of retail has undergone significant changes in recent years, and the impact is being felt across the industry. The old ways are...
Navigating Data Privacy: The Retailers’ Road to Personalisation
In today's digital landscape, customers demand both personalisation and data privacy. In fact, 88 per cent of online shoppers in the UK say they...
What do brands really want from retail media?
It’s simple isn’t it, brands just want a tangible return from their retail media investment? Of course, return on ad spend and total sales...
Just 3% of European retailers currently use behavioural personalisation, leading to lost conversions and...
Lack of meaningful personalisation is costing brands lost conversions, leaving revenue opportunities on the table at a time when customer caution is lengthening buying...
To DM, or not to DM? Brands Need to Earn Their Place in a...
New research from Twilio reveals that 50% of UK consumers want the brands they engage with to offer the communication channels they most commonly...