Answered: The 5 top questions every European retailer has about first-party data
In a data-saturated world, the pathway to uncovering valuable insights hinges on the strategic utilisation of first-party data. From grasping customer preferences to executing...
Content Commerce Will Keep the Tills Ringing in January
Once upon a time, the January sales were a key period for retailers. But as consumer buying patterns have shifted inexorably by Black Friday...
After Google’s Cookie Cull U-Turn, Three Quarters Of Retailers Turn To 1st Party Data...
75% are now turning to 1st party data as an alternative to cookies, while 52% are looking towards zero party data in customer engagement
Shiseido Americas selects Amperity to transform first-party data strategy
Amperity, the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of...
Five Actions to Break Your Promo Routine and Launch More Effective Promotions
If you’re like most retailers today, you’re in a rut when it comes to promotions. You tend to fall back on what you’ve done...
Half of personalised content is “boring” and “unhelpful” according to UK consumers
Over half (51%) of UK consumers say that the targeted content they receive online is often “boring” or “unhelpful.” That’s according to new research...
Authentic Brands Group selects Amperity to transform in-store and digital retail experiences
Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform is supercharging its data management strategy with Amperity, the leading enterprise...
Product Experience Company, Akeneo, Announces Strategic EMEA Executive Hire to Further Accelerate Its Expansion
Akeneo, the Product Experience (PX) company and leading provider of Product Information Management (PIM) solutions, today announced that Justin Thomas joins the company as...
UK consumers believe AI-powered pricing and promotions add the most value to their buying...
With rapidly increasing use and adoption of artificial intelligence (AI) in their day-to-day lives, UK shoppers are increasingly expecting retailers to leverage AI to...
5 Ways to Drive Retail Business Growth with First-Party Data
In an era marked by escalating worries regarding data privacy, the deprecation of third-party cookie tracking and the relentless demand to achieve greater results...