Striking the Perfect Balance: The Powerful Role of AI While Preserving Human Interaction in...
High street retailers have recently faced increasing competition from online outlets such as ASOS, Boohoo and Pretty Little Thing, forcing brick-and-mortar brands to innovate...
Designing for Gen Z: What do Digital Natives Really Want in a Mobile App?
As digital natives, Gen Z - those aged 10 to 25 - have been surrounded by technology, social media, mobile devices, and the internet...
Redefining Your Business Brand: Utilising Social Media for Enhanced Online Exposure
This article aims to guide UK businesses through the labyrinth of social media branding, helping them to optimise their strategy for better reach and...
The Barcode At 50: The Universal Tech Icon That Changed the World Forever
There’s more to the barcode than meets the eye—or ear—with the familiar, expected “beep” when scanned. It revolutionised how the world conducts business across...
What Comes Next for Britain’s Shopping Centres?
While it's often perceived that the culture of shopping malls is an exclusive American tradition, the truth is that the United Kingdom has consistently...
Is Blockchain the Key to Revolutionising the UK’s Retail Industry?
Blockchain technology, originally conceptualised by the elusive entity Satoshi Nakamoto in 2008, is swiftly moving beyond its initial purpose of powering the cryptocurrency, Bitcoin....
Third of Shoppers Hold Out for Sales Before Making Purchases
As retailers continue to grapple with the pressures of the cost of living crisis, new research reveals that a third of shoppers now wait...
Elevate to resonate
While some may have suspected bricks and mortar retail would struggle in a time of low growth and high inflation, the luxury sector is...
What are the Best Times to Post on Social Media in 2023
With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities.
In fact, social media has become a much...
The rise of conflicted consumerism: Cost-of-living prompts UK shoppers to weigh up price versus...
A price versus principles paradox is creating a new cohort of ‘conflicted’ UK shoppers, who are simultaneously demanding value for money as well as...