How UK retailers can use the ‘power of mobile’ to attract customers
In the UK, it’s estimated that people spend an average of four hours every day clicking, tapping, swiping, and watching on their mobile devices...
UK retailers: Get ready for ‘back to school season’
As back to school campaigns begin in full swing, the pressure is on retailers to engage with customers in more meaningful and personalised ways....
Q&A: Chris Muscutt, Head of MarTech at PepsiCo
To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. According to a new eConsultancy...
‘Reclaiming’ lost loyalty for high-street brands via the Metaverse
Mark Zuckerberg has tongues wagging with big claims about his “Metaverse”, and while he’s since shed very little light so far on what this...
Cost conscious Brits seek quality over quantity
A new report has found that while 46% of Brits are shopping less fashion, when they do shop, they are not compromising on the...
TikTok: From Spotify’s Ally to Enemy
Earlier in March, TikTok (through its parent company ByteDance) announced the launch of their all-in-one platform for music marketing and distribution SoundOn. Then in May, TikTok filed a trademark application for the service,...
The retail tech evolution – Fit-out providers must keep up with pace of change
As pioneering supermarket chain, Amazon Fresh, ramps up its UK investment with five new stores announced this month, Richard Evans, Key Account Director at...
The world’s most popular news and shopping sites revealed
A new study by broadband experts at Uswitch has revealed the world’s most popular news and shopping websites.
Analysing data from the last three months...
Personalisation gap persists as UK retailers’ cross channel engagement fails to meet shoppers’ accelerated...
Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage, revealed, as retailers and brands...
The majority of UK consumers shun social shopping and a third increase use of...
New data has revealed that 56% of UK consumers have never purchased from a social media site using in-app shopping features, despite over a...