Community and competition: The new cultures to model influencer marketing
With social media usage soaring by 72% as an effect of life under lockdown, influencer marketing has swiftly become the dominating brand awareness tactic...
Lacklustre training leaves retail staff underprepared to perform during the pandemic, research from Axonify...
A lack of training has left frontline retail associates underprepared to perform during the pandemic, research from the latest report from Axonify, the modern...
5 tips for converting users to make a Black Friday purchase
Whilst Black Friday once centered around eager shoppers flocking to high streets to make their purchases, the current pandemic means customers will be relying...
Maintaining order visibility and traceability when growing an online retail business
Following what can only be described as a turbulent start to the year, recent weeks have seen green shoots of recovery for retail. In...
New research shows how COVID-19 has changed UK consumers’ payment habits
A new survey of UK consumers indicates that COVID-19 has had a huge impact on the ways that people are paying for goods and...
Brands need to work harder as majority of UK shoppers will spend less on...
Brands that rely on Christmas gifting sales will need to work harder than ever before to engage with shoppers this festive season, as new...
4 reasons to use body-worn video in retail
Body-worn cameras have transformed video, from something gathered from a static device to a feed collected from the point-of-view of the wearer - giving...
Best for Business: How User-Generated Content Can Help You Corner the Social Media Market
From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are...
How to Get A Graduate Job – Top Tips From Aldi’s Graduate Recruitment Team
Speaking at National Graduate Week, Aldi’s Graduate Recruitment Specialist outlined her expert advice on acing graduate interviews that can work for any graduate scheme...
Where to next for retail?
Retail has had a shakedown in recent months and lockdown has forced retailers to change their business models or face closure.
We’ve seen billionaire retailers...