Building Consumer Trust in the Digital Age: Thrudark’s Strategy
At ThruDark, we’ve committed to charting our own course to success — and integral to that mission is the relationship we have with our...
9 out of 10 Businesses Will Revamp Loyalty Programmes by 2027
89 % of businesses are planning to invest in new customer loyalty technology and approaches to improve their customers’ experience in 2024, following a...
The North Face Scales New Heights in App Engagement and Customer Loyalty with Kochava’s...
The Challenge:
The North Face boasts a robust and widespread international footprint in the retail sector, encompassing a diverse range of lifestyle products and...
Toolstation Unveils New Loyalty Club with 5% Discount on All Orders
Toolstation today announces the launch of a new loyalty programme, the Toolstation Club, offering customers who sign up 5% off ALL orders alongside exclusive...
Customer data: Which retailers are leading the way?
The world of retail has undergone significant changes in recent years, and the impact is being felt across the industry. The old ways are...
Just 3% of European retailers currently use behavioural personalisation, leading to lost conversions and...
Lack of meaningful personalisation is costing brands lost conversions, leaving revenue opportunities on the table at a time when customer caution is lengthening buying...
Forget Superstores: Could Independent Retailers Establish Media Networks Too?
Retail media ad slots are flying off the shelves. Bolstered by digitised loyalty schemes, most major supermarkets are unveiling retail media platforms, while ecommerce...
Small Businesses Win Hearts: Warm Welcomes, Complimentary Samples and Exclusive Birthday Discounts Elevate the...
In an era marked by financial caution, the dynamics of shopper loyalty are shifting, particularly in light of the ongoing cost-of-living crisis. A comprehensive...
Superdrug Enhances Loyalty Scheme with VIP Rewards Through Mobile App
On 25th October, a fresh wave of rewards beckons the Health & Beautycard members of Superdrug as the retailer launches VIP Rewards on its...
91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads, according to new...
Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, the latest research from...