Retaining loyalty in uncertain times
Recently GFK’s closely-watched consumer confidence index hit -40, its lowest score since records began in 1974. With the cost of living on the rise,...
Is Blockchain the Key to Revolutionising the UK’s Retail Industry?
Blockchain technology, originally conceptualised by the elusive entity Satoshi Nakamoto in 2008, is swiftly moving beyond its initial purpose of powering the cryptocurrency, Bitcoin....
Trading places: Five things heritage brands can learn from start-ups
Throughout our life we’re encouraged to look upwards for inspiration. To learn from our elders, from those who have been around the block, people...
How data is key to driving the customer experience and delivering personalisation
The past two years has seen customer experience go from a nice to have to an absolutely essential element of business strategy. With services...
91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads, according to new...
Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, the latest research from...
Customer data: Which retailers are leading the way?
The world of retail has undergone significant changes in recent years, and the impact is being felt across the industry. The old ways are...
John Lewis Partnership Boosts Tech Transformation with £100m Google Cloud Agreement
he John Lewis Partnership, the UK's largest employee-owned company, today announced a strategic partnership with Google Cloud, worth £100m over the next five years....
After Google’s Cookie Cull U-Turn, Three Quarters Of Retailers Turn To 1st Party Data...
75% are now turning to 1st party data as an alternative to cookies, while 52% are looking towards zero party data in customer engagement
Building Consumer Trust in the Digital Age: Thrudark’s Strategy
At ThruDark, we’ve committed to charting our own course to success — and integral to that mission is the relationship we have with our...
We’re sorry for your delayed gratification
It seems that whatever we want to buy – from fridges to sofas to cars to phones – there’s one thing that comes free...