Building Consumer Trust in the Digital Age: Thrudark’s Strategy
At ThruDark, we’ve committed to charting our own course to success — and integral to that mission is the relationship we have with our...
John Lewis Partnership Boosts Tech Transformation with £100m Google Cloud Agreement
he John Lewis Partnership, the UK's largest employee-owned company, today announced a strategic partnership with Google Cloud, worth £100m over the next five years....
UK retailers: Get ready for ‘back to school season’
As back to school campaigns begin in full swing, the pressure is on retailers to engage with customers in more meaningful and personalised ways....
Despite widespread ‘Members Only’ pricing causing discount fatigue, 28% of shoppers now exclusively shop...
With many retailers, including Tesco, Morrisons, Boots and Superdrug, offering members’ pricing within their loyalty programmes, the ubiquity of loyalty pricing means it could...
Trend Loyalty Rises as ‘True Loyalty’ Stalls in UK
SAP Emarsys’ latest Customer Loyalty Index reveals a shift: traditional brand loyalty has plateaued, supplanted by fast-moving, trend-driven “Trend Loyalty.”
Trading places: Five things heritage brands can learn from start-ups
Throughout our life we’re encouraged to look upwards for inspiration. To learn from our elders, from those who have been around the block, people...
Toolstation Unveils New Loyalty Club with 5% Discount on All Orders
Toolstation today announces the launch of a new loyalty programme, the Toolstation Club, offering customers who sign up 5% off ALL orders alongside exclusive...
Young Shoppers Value Purpose Over Price for Loyalty, American Express Reports
Gen Z and Millennial shoppers are continuing to prioritise retailers’ reputation and brand credentials when choosing where to spend, in spite of the challenging...
Is Blockchain the Key to Revolutionising the UK’s Retail Industry?
Blockchain technology, originally conceptualised by the elusive entity Satoshi Nakamoto in 2008, is swiftly moving beyond its initial purpose of powering the cryptocurrency, Bitcoin....
Poundland Launches Nationwide ‘Perks’ Rewards App to Enhance Customer Savings
Poundland rolls out its new ‘Perks’ rewards app across all UK stores, allowing customers to save, earn, and play through exclusive offers, points, and prizes.
