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How data is key to driving the customer experience and delivering personalisation

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The past two years has seen customer experience go from a nice to have to an absolutely essential element of business strategy. With services...

Small Businesses Win Hearts: Warm Welcomes, Complimentary Samples and Exclusive Birthday Discounts Elevate the...

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In an era marked by financial caution, the dynamics of shopper loyalty are shifting, particularly in light of the ongoing cost-of-living crisis. A comprehensive...

Top tips to make Black Friday and Cyber Monday a success in 2022

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The biggest online shopping event of the year is upon us. With Black Friday and Cyber Monday just around the corner, planning for a...

Trading places: Five things heritage brands can learn from start-ups

Throughout our life we’re encouraged to look upwards for inspiration. To learn from our elders, from those who have been around the block, people...

9 out of 10 Businesses Will Revamp Loyalty Programmes by 2027

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89 % of businesses are planning to invest in new customer loyalty technology and approaches to improve their customers’ experience in 2024, following a...

Toolstation Unveils New Loyalty Club with 5% Discount on All Orders

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Toolstation today announces the launch of a new loyalty programme, the Toolstation Club, offering customers who sign up 5% off ALL orders alongside exclusive...

UK retailers: Get ready for ‘back to school season’

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As back to school campaigns begin in full swing, the pressure is on retailers to engage with customers in more meaningful and personalised ways....

John Lewis Partnership Boosts Tech Transformation with £100m Google Cloud Agreement

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he John Lewis Partnership, the UK's largest employee-owned company, today announced a strategic partnership with Google Cloud, worth £100m over the next five years....

What does a loyal customer look like?

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It’s difficult to overstate the importance of loyalty. It’s an essential part of how we live our lives; it permeates countless choices that we...

Antavo and CarltonOne Join Forces to Improve Loyalty Program Engagement

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Antavo, the leading Enterprise Loyalty Cloud, and CarltonOne Engagement, the purpose-powered engagement platform with a global rewards fulfilment engine, today announce a partnership to help...

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