How data is key to driving the customer experience and delivering personalisation
The past two years has seen customer experience go from a nice to have to an absolutely essential element of business strategy. With services...
Small Businesses Win Hearts: Warm Welcomes, Complimentary Samples and Exclusive Birthday Discounts Elevate the...
In an era marked by financial caution, the dynamics of shopper loyalty are shifting, particularly in light of the ongoing cost-of-living crisis. A comprehensive...
Top tips to make Black Friday and Cyber Monday a success in 2022
The biggest online shopping event of the year is upon us. With Black Friday and Cyber Monday just around the corner, planning for a...
Trading places: Five things heritage brands can learn from start-ups
Throughout our life we’re encouraged to look upwards for inspiration. To learn from our elders, from those who have been around the block, people...
9 out of 10 Businesses Will Revamp Loyalty Programmes by 2027
89 % of businesses are planning to invest in new customer loyalty technology and approaches to improve their customers’ experience in 2024, following a...
Toolstation Unveils New Loyalty Club with 5% Discount on All Orders
Toolstation today announces the launch of a new loyalty programme, the Toolstation Club, offering customers who sign up 5% off ALL orders alongside exclusive...
UK retailers: Get ready for ‘back to school season’
As back to school campaigns begin in full swing, the pressure is on retailers to engage with customers in more meaningful and personalised ways....
John Lewis Partnership Boosts Tech Transformation with £100m Google Cloud Agreement
he John Lewis Partnership, the UK's largest employee-owned company, today announced a strategic partnership with Google Cloud, worth £100m over the next five years....
What does a loyal customer look like?
It’s difficult to overstate the importance of loyalty. It’s an essential part of how we live our lives; it permeates countless choices that we...
Antavo and CarltonOne Join Forces to Improve Loyalty Program Engagement
Antavo, the leading Enterprise Loyalty Cloud, and CarltonOne Engagement, the purpose-powered engagement platform with a global rewards fulfilment engine, today announce a partnership to help...