The Body Shop’s Path to Revival Amid High Street Hurdles
The Body Shop, once a pioneering force on the British high street, has encountered numerous challenges over the past decades. Founded in 1976 by...
Just 3% of European retailers currently use behavioural personalisation, leading to lost conversions and...
Lack of meaningful personalisation is costing brands lost conversions, leaving revenue opportunities on the table at a time when customer caution is lengthening buying...
‘Ok’ to ‘Amazed’ – Tapping into the Psychology of Personalisation to Make Brand Related...
The evolution of shopping habits and consumer behaviours over the past decade are well documented, especially for younger generations. What continues to emerge is...
Scurri and ZigZag Partner to Protect Loyalty as Online Volumes Surge
Scurri, the next generation delivery management and post-purchase experience platform, has announced a new partnership with global returns technology provider ZigZag, giving retailers a...
After Google’s Cookie Cull U-Turn, Three Quarters Of Retailers Turn To 1st Party Data...
75% are now turning to 1st party data as an alternative to cookies, while 52% are looking towards zero party data in customer engagement
Bad Returns Cost Retailers Customers as Nine in Ten Shoppers Say They Won’t Buy...
Almost nine in ten consumers say the returns window influences whether they buy from an online retailer, while more than nine in ten say...
The North Face Scales New Heights in App Engagement and Customer Loyalty with Kochava’s...
The Challenge:
The North Face boasts a robust and widespread international footprint in the retail sector, encompassing a diverse range of lifestyle products and...
The future is seamless: New report signals a wave of on and offline customer...
Antavo, the loyalty technology provider has today launched a new report into the state of the loyalty programme market.
The report highlights the vital role...
Retaining loyalty in uncertain times
Recently GFK’s closely-watched consumer confidence index hit -40, its lowest score since records began in 1974. With the cost of living on the rise,...
Brand loyalty becomes the victim of cost-of-living crisis for Christmas 2022
Brand loyalty has slipped from the first to fourth most important factor when purchasing for Christmas year-on-year (YOY) as UK and European consumers prioritise...