What does a loyal customer look like?
It’s difficult to overstate the importance of loyalty. It’s an essential part of how we live our lives; it permeates countless choices that we...
Pret subscription model: The future of business or a disaster waiting to happen?
Subscription models are at first glance nothing new, with streaming services having adopted this strategy since their inception. However, this model has adapted and...
Five Retail Trends to Watch in 2025
Explore five transformative retail trends for 2025, from AI personalisation to social commerce and experiential shopping.
Is Blockchain the Key to Revolutionising the UK’s Retail Industry?
Blockchain technology, originally conceptualised by the elusive entity Satoshi Nakamoto in 2008, is swiftly moving beyond its initial purpose of powering the cryptocurrency, Bitcoin....
How Payment Flexibility Builds Customer Loyalty
Let’s face it—modern consumers aren’t just browsing; they’re moving fast, thinking faster, and expecting businesses to keep up. One smart way for brands to...
E-commerce Payments in 2025: How Businesses Can Survive and Thrive in a Tough Economic...
The e-commerce sector has seen major technological changes and dramatic growth over the last half-decade. Despite an economic downturn and evolving consumer behaviour, there...
Sainsbury’s Forms Strategic Partnership with Microsoft for AI-Driven Transformation
J Sainsbury plc and Microsoft Corp. have announced a new five-year strategic partnership aimed at accelerating Sainsbury's Next Level strategy by leveraging Microsoft's advanced...
Trend Loyalty Rises as ‘True Loyalty’ Stalls in UK
SAP Emarsys’ latest Customer Loyalty Index reveals a shift: traditional brand loyalty has plateaued, supplanted by fast-moving, trend-driven “Trend Loyalty.”
For today’s customers, what’s the point of points?
As Morrisons makes significant changes to its loyalty scheme, it’s time to reassess what’s really important to customers, says Swapi Founder and CEO Pete...
Top tips to make Black Friday and Cyber Monday a success in 2022
The biggest online shopping event of the year is upon us. With Black Friday and Cyber Monday just around the corner, planning for a...