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How To Set Up A Successful E-Commerce Business: A Step-By-Step Guide

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Embarking on the journey to establish a successful e-commerce business embodies the spirit of innovation and entrepreneurship characteristic of today's digital era. The transition...

Retaining loyalty in uncertain times

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Recently GFK’s closely-watched consumer confidence index hit -40, its lowest score since records began in 1974. With the cost of living on the rise,...

For today’s customers, what’s the point of points?

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As Morrisons makes significant changes to its loyalty scheme, it’s time to reassess what’s really important to customers, says Swapi Founder and CEO Pete...

What does a loyal customer look like?

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It’s difficult to overstate the importance of loyalty. It’s an essential part of how we live our lives; it permeates countless choices that we...

Salling Group taps Cheetah Digital to scale its customer loyalty program

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Cheetah Digital, the cross-channel customer engagement solution provider for the modern marketer, announces it has partnered with Salling Group, supporting the transformation of the...

Toolstation Unveils New Loyalty Club with 5% Discount on All Orders

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Toolstation today announces the launch of a new loyalty programme, the Toolstation Club, offering customers who sign up 5% off ALL orders alongside exclusive...

Will inflation see a surge in supermarket loyalty schemes in the UK?

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As Brits continue to face an inflation crisis with the cost-of-living continuing to surge, are supermarket loyalty schemes enough to retain customers? Cheetah Digital’s...

New report by Hokodo finds that B2B sellers lose out on buyer loyalty and...

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Hokodo has released a report that explores the habits and e-commerce expectations of business buyers.  Out of the 500 surveyed B2B buyers, 83% said that...

Moneysupermarket snaps up cashback site Quidco

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Price comparison group Moneysupermarket.com has agreed to buy cashback business Quidco in a deal worth up to £101 million. Moneysupermarket said it will pay £87 million...

9 out of 10 Businesses Will Revamp Loyalty Programmes by 2027

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89 % of businesses are planning to invest in new customer loyalty technology and approaches to improve their customers’ experience in 2024, following a...

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