Toyota introduces AR to enhance customer experience in showrooms

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Digital agency Brandwidth has announced the launch of a new Augmented Reality experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR...

Mazda partners with intu to bring innovative pop-up store

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Mazda has partnered with intu to bring virtual reality driving experiences to thousands of customers. The pop-up store will offer customers the chance to experience...

The Interview – Rockar

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A lot of talk in the automotive and technology sectors focuses on driverless cars; we’re told they’re just around the corner. In this edition...

Porsche launches AR experience at intu Trafford Centre

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Sports car manufacturer, Porsche, has launched an interactive pop-up store at intu Trafford Centre. Open until 4 July, the Porsche Life pop-up store is designed to...