The Award-winning luxury beauty brand Charlotte Tilbury is set to launch an expanded flagship store in Covent Garden early next year, further cementing its success in the area since opening its first store there in 2015.
Relocating to a larger anchor unit on the corner of the Royal Opera House and James Street, the new flagship will span 4,300 sq. ft—three times the size of the original James Street store. Dubbed Charlotte’s Beauty Wonderland, the new space will be the brand’s largest store globally, offering an expanded range of its award-winning skincare, makeup, and fragrances. Shoppers will also have access to expert advice from Charlotte Tilbury’s professional makeup artists.
The flagship store will introduce Charlotte Tilbury’s first-ever Skin Spa, debuting a premium menu of four benefit-led, results-driven facial treatments exclusive to Covent Garden. Beauty Experts will assist customers in creating their ideal skincare routines, while the store’s Pillow Talk Bar will offer an immersive experience dedicated to the brand’s globally popular Pillow Talk range. Additional features include Charlotte’s Pillow Talk Parlour and Beauty Boudoir, which will serve as hosting spaces for masterclasses, influencer events, and private celebrations.
Charlotte Tilbury, Founder of the brand, commented:
“Darlings, you are all invited to experience my immersive world-first beauty wonderland in Covent Garden! This really is the beauty store of the future – it has education, futuristic tech, Instagrammable moments, themed worlds, and bookable areas! Everyone will walk out of this beauty universe feeling like the most beautiful and confident version of themselves!”
The store’s expansion aligns with Covent Garden’s position as a leading hub for beauty and wellness brands, joining an impressive lineup that includes Aēsop, Chanel, Creed, Diptyque, Elemis, Glossier, Guerlain, Jo Malone London, MAC, Miller Harris, NARS, Penhaligon’s, Space NK, and TOM FORD.
Michelle McGrath, Executive Director of Shaftesbury Capital, added:
“Charlotte Tilbury has been a cornerstone of Covent Garden’s beauty offer since it opened in 2015, so we are delighted to announce that it will be strengthening its presence further with this latest upsize and relocation. The continual investment demonstrated from the beauty powerhouse is evidence of the strong collaborative approach between Shaftesbury Capital and our partners, and cements Covent Garden’s position as a leader in the UK beauty and wellness landscape.”
