Holidays are coming! On Thursday evening, one of London’s most famous landmarks lit up in Coca-Cola red as thousands came together to celebrate the magic of Christmas with a festive sing-along.
Following the success of the first ever live karaoke experience on the iconic Piccadilly Lights in 2019, Coca-Cola returned this year to lead revellers in popular Christmas carols and, of course, the much-loved “Holidays Are Coming” song – made famous by Coca-Cola’s legendary Christmas television advertisement. This sparkling evening gave festive visitors and shoppers a magical moment, singing together, led by magnificent voices.
To make the experience even more memorable, those taking part had the chance to see themselves larger-than-life, as their image was streamed live onto the famous Piccadilly Lights, providing a once-in-a-lifetime moment to share with friends and family via social media.
Laura Moon, Senior Brand Manager at Coca-Cola Great Britain, said: “This year, we want to share the magic of Christmas with more people than ever before and we were delighted that so many came together for our Christmas karaoke sing-along, creating a very special and festive moment.
“This evening marked the start of our Christmas activities and we’re now looking forward to celebrating with fans nationwide as the iconic Coca-Cola Christmas Truck Tour spreads the spirit of the season.”
Coca-Cola has long been synonymous with the start of the Christmas season and the much-loved “Holidays Are Coming” advertisement and the Christmas Truck Tour have become keenly anticipated moments during the festive period. The famous Coca-Cola Christmas Truck Tour will be visiting all corners of Great Britain in the lead-up to the big day, offering fun activities for local communities to get involved with.
With a packed schedule of exciting Truck Tour stops taking place in the lead-up to Christmas, eager Coca-Cola Christmas Truck fans can follow announcements about the schedule which will be made over the coming weeks at @CocaColaEU
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
