Cotswold Outdoor will open a new 8,000 sq ft unit on the upper level of Merry Hill later this month, forming part of a triple-fascia format alongside Runners Need and Snow+Rock. The store will offer an extensive selection of clothing, footwear and accessories to support outdoor recreation, running and winter sports.
Positioned next to the recently relocated Virgin Holidays, the new store is strategically located close to the centre’s leisure quarter, which has recently undergone a £12 million redevelopment. The area now benefits from increased footfall and a refreshed retail atmosphere, supported by the arrival of several new operators.
Nick Round, Senior Asset Manager at Sovereign Centros from CBRE, said: “Merry Hill’s transformation is set to continue with the addition of Cotswold Outdoor, enlivening the upper mall even further and benefitting from the newly transformed leisure quarter. As a super regional centre and flagship for the entire region, securing operators that offer something different is paramount, and with its triple-brand offer, Cotswold Outdoor will more than deliver.”
This latest signing supports Merry Hill’s broader strategy to attract retailers looking to establish larger, combined brand spaces. Recent examples include Beaverbrooks, which houses shop-in-shops for TAG Heuer, OMEGA, Breitling, TUDOR and Gucci, and the combined unit for premium womenswear labels Phase Eight and Hobbs.
Andy Dopson, Head of Retail at Cotswold Outdoor, commented: “With over 50 years of experience under our belt, our mission has always been to help people enjoy the outdoors. With its diverse breadth of retailers, extensive catchment, and super regional position in the West Midlands, Merry Hill is the ideal spot for our next store, providing our loyal community with even easier access and introducing our brand to a whole new audience.”
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