Creative Retail Awards Shortlist 2021

After an exciting process of reviewing a record amount of entries, the shortlist for the third Creative Retail Awards has been revealed. The Awards recognise and reward innovation and excellence in retail design and experience from around the world.

The winners and highly commended entries will be announced at a unique awards ceremony to be held at Proud Embankment on 14th October 2021. Bringing together the whole industry, the Creative Retail Awards is a night that blends networking with an informal party atmosphere celebrating the diversity in our industry. The night will offer plenty of networking opportunities to meet with retailers, suppliers and designers. Enjoy a champagne reception, live music, entertainment, DJ and more, celebrating into the small hours. Individual tickets and VIP booths can be reserved here.

The 2021 shortlist can be viewed in our official launch video below or keep scrolling to view a breakdown of our shortlisted entries for the 2021 event.

Congratulations to all our finalists and we look forward to seeing you for the big celebration on the 14th October 2021.

Store Design of the Year

FLANNELS Oxford Street Flagship
In Collaboration with: Pconp
Submitted by: Flannels

Pets at Home New Store Concept, Stockport
In Collaboration with: Briggs Hillier
Submitted by:  Briggs Hillier

Timberland Carnaby Street 
In Collaboration with: Dalziel & Pow
Submitted by: Dalziel & Pow

Twinings Strand Flagship Store Experience
In Collaboration with: Dalziel & Pow
Submitted by: Dalziel & Pow

Christian Louboutin – From Draft To Craft
In Collaboration with: StudioXAG
Submitted by: StudioXAG

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS

Overall store collaboration (supplier, designer and retailer)

AT&T – Dallas Experience Store
In Collaboration with: Twenty Four 7
Submitted by: Twenty Four 7

Central England Co-op – Redesigned Boley Park Food Store
In Collaboration with: Various
Submitted by: Central England Co-op

Dermalogica – Bluewater Store
In Collaboration with: Lime Blue, Dalziel and Pow, Bluewater Shopping Centre
Submitted by: Dermalogica UK Ltd

Tekzone
In Collaboration with: Unibox and Grapes Design
Submitted by: Unibox

Wembley Park Market
In Collaboration with: The Yard Creative, Quintain and mRktmRkt
Submitted by: The Yard Creative

 

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS

Best Shopfitting/Fit-Out Award

Sponsored by NAS

Central England Co-op – Redesigned Boley Park Food Store
In Collaboration with: Various
Submitted by: Central England Co-op

Save the Children – Urban Proposition
Submitted by: Save the Children

Smartech Flagship Store Selfridges + The Bike Shop by Smartech + Playhouse by Smartech
Submitted by: Smartech Retail Group

Harrods Beauty Hall
In Collaboration with: The GA Group
Submitted by: The GA Group  

TBK Design – Tiles & Baths Direct Flagship Store
In Collaboration with: je+1
Submitted by: TBK Design – Tiles and Baths Direct Ltd

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS

Lighting design

SKP – Shin Kong Place South 
In Collaboration with: Light.iQ in partnership with Studio Illumine, Sybarite and Gentle Monster
Submitted by: Light.iQ in partnership with Studio Illumine 

Comur – Obidos Store
Submitted by: Grupo O Valor Do Tempo 

Molton Brown – Bluewater
In Collaboration with: Fagerhult Lighting and Dalziel & Pow
Submitted by Fagerhult Lighting  

Mundo Fantaěstico da Sardinha Portuguesa
Submitted by: Grupo O Valor Do Tempo 

Tekzone
In Collaboration with: Unibox and Grapes Design
Submitted by: Unibox 

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS

VM Scheme

Woolworths South Africa – Jungle Bells
Submitted by: Woolworths South Africa 

Benefit Cosmetics & John Lewis – Hello Happy Foundation Window Display
In Collaboration with: arken POP International Ltd
Submitted by: arken POP International Ltd

Fenwick – Pink Spring/Summer Campaign
In Collaboration with: Propability & Flourish Trading
Submitted by: Propability & Flourish Trading  

Ralph Lauren – Spring Kites
In Collaboration with: Stylo
Submitted by: Stylo 

The Rolling Stones – Flagship Store
In Collaboration with: Stylo
Submitted by: Stylo 

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS

Seasonal or Temporary Display

Sponsored by Proportion London

Unilever displays for Auchan – Christmas Marketplace Experience – Knorr, Hellmann’s and Glóbusz
In Collaboration with: Indicia Worldwide
Submitted by: Indicia Worldwide 

Fenwicks Bond Street – Christmas Windows
In Collaboration with: Propability & Flourish Trading
Submitted by: Propability & Flourish Trading  

Liberty – Peace, Love & Liberty
In Collaboration with: StudioXAG
Submitted by: StudioXAG 

The SM Store – It’s Christmas at SM
Submitted by: SM Mart Inc 

Gap – Holiday
In Collaboration with: KGK Genix
Submitted by: KGK Genix 

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS

Independent Store (Max 3 stores)

Ellis & Killpartrick – Cheltenham
In Collaboration with: C-Inside, D Shopfitting & HSA Manufacturing
Submitted by: C-Inside 

Wembley Park Market
In Collaboration with: The Yard Creative, Quintain and mRktmRkt
Submitted by: The Yard Creative  

Majid Al Futtaim – THAT
Submitted by: Majid Al Futtaim  

Dermalogica – Bluewater Store
In Collaboration with: Lime Blue, Dalziel and Pow and Bluewater Shopping Centre
Submitted by: Dermalogica UK Ltd 

MacGregor & MacDuff – Flagship Store
Submitted by: MacGregor and MacDuff 

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS

Store in Store or Concession

Fiskars – Wedgwood, Waterford and Royal Copenhagen luxury concessions
In Collaboration with: Studio Found
Submitted by: Studio Found 

Harrods – Heathrow Terminal 5 Orlebar Brown pop up Summer 2019
In Collaboration with: TRC Ltd and Orlebar Brown
Submitted by: TRC Ltd  

Blow Bar Co at David Jones – Sydney, Australia
In Collaboration with: Lex Design Agency
Submitted by: Lex Design Agency  

Barbour – Flourishing Florals
In Collaboration with: Stylo
Submitted by: Stylo 

Selfridges – AWGE
In collaboration with Seen Displays
Submitted by:  Seen Displays

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS

Technology

Sponsored by Kesslers

Lotte Supermarket Vietnam – Contactless Sampling for Unilever brand, closeup
In Collaboration with: Indicia Worldwide and Alta Media, Vietnam
Submitted by: Indicia Worldwide 

Modivo – how a stationery store becomes a phygital format (Nanovo)
In Collaboration with: Nanovo
Submitted by: Nanovo 

Pernod Ricard – Absolut Wall Display
In Collaboration with: Kesslers International
Submitted by: Kesslers International  

Tailored Brands – Mobile Body Scanning In-store
In Collaboration with: 3DLOOK
Submitted by: 3DLOOK 

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS

Sustainable Display

Sponsored by Antalis

Central Embassy  – ANIMA MUNDI – Soul of the World
In Collaboration with: Central Group and Mulyana
Submitted by: Central Group 

Anya Hindmarch – I Am A Plastic Bag
In Collaboration with: StudioXAG
Submitted by: StudioXAG 

Country Road – Spearheading Sustainability
In Collaboration with: HMKM
Submitted by: HMKM 

Woolworths South Africa – One Bottle = One Bauble = Hope
In Collaboration with: VM Central, Essay Gifts, Bad Weather and Woolworths In House Agency
Submitted by: Woolworths South Africa 

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS 

Omni-Channel Experience

B&Q Seamless Payment
In Collaboration with: TCS OmniStore
Submitted by: TCS OmniStore

Modivo – how a stationery store becomes a phygital format
In Collaboration with: Nanovo
Submitted by: Nanovo 

Pernod Ricard – Absolut Wall Display
In Collaboration with: Kesslers International
Submitted by: Kesslers International 

Selfridges – The Instagram Edit
In Collaboration with: Seen Displays
Submitted by: Seen Displays 

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS

Retail Experience

Balabala
In Collaboration with: Dalziel & Pow
Submitted by: Dalziel & Pow 

Lyle & Scott Edinburgh Flagship Store
In Collaboration with: Office Twelve
Submitted by: Office Twelve 

Magenta Experience Centre – Deutsche Telecom x T Mobile (art1st design studio)
In Collaboration with: art1st design studio
Submitted by: art1st design studio 

Mundo Fantástico da Sadinha Portuguesa
Submitted by: Grupo O Valor Do Tempo 

Samsung KX
Submitted by: Samsung  

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS

Bar and Restaurant Design

14 Hills
In Collaboration with: McCue and Robert Angell Design International
Submitted by: McCue 

Bread Ahead
In Collaboration with: The Yard Creative, Quintain, and Bluecrow Projects
Submitted by: The Yard Creative  

Norma
In Collaboration with: Rosendale Design and Chef Ben Tish
Submitted by: Rosendale Design 

Sam’s Riverside
In Collaboration with: DesignLSM
Submitted by: Sam’s Riverside  

Brook House
In Collaboration with: Brace Studio
Submitted by: Brook House 

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS

Pop-up Store

Cartier – Clash de Cartier – Selfridges
In Collaboration with: L’Atelier Five and Selfridges
Submitted by: L’Atelier Five  

Coach X Jean-Michel Basquiat
Submitted by: Coach 

Room for Tea Exhibit
In Collaboration with: Chaimi Design Studio, CrowdArt, Yaxin Bai, Dingding Hu, Projject, Mengyao Ye, Fenghe Luo, Gongkan(Kantapon Metheekul)
Submitted by: Chaimi Design Studio 

Majid Al Futtaim – Something Like THAT
In Collaboration with:
Submitted by: Majid Al Futtaim  

Revolution Beauty Pop Up
In Collaboration with: arken POP International Ltd
Submitted by: arken POP International Ltd  

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS

Innovative Display

Sponsored by arken P-O-P

Footlocker – Nike React Element 55 Launch at Footlocker, Milan
In Collaboration with: Office Twelve
Submitted by: Office Twelve  

Casa Portuguesa do Pastel de Bacalhau
Submitted by: Grupo O Valor Do Tempo  

The Rolling Stones – Flagship Store
In Collaboration with: Stylo
Submitted by: Stylo 

Charlotte Tilbury Magic Cream Display
In Collaboration with: Triplar Ltd
Submitted by: Triplar Ltd  

adidas London Flagship Store
In Collaboration with: Intermarketing
Submitted by: Intermarketing  

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS

Surfaces & Finishes

adidas – Parlez educational CDU
In Collaboration with: Kesslers International
Submitted by: Kesslers International

Hamleys Frozen II Castle and Theming
In Collaboration with: Propability & Flourish Trading
Submitted by: Propability & Flourish Trading 

Phaidon Luxury Book Stand
In Collaboration with: Kesslers International and The Haas Brothers
Submitted by: Kesslers International 

Vype Inspiration Store
In Collaboration with: Landor & FITCH
Submitted by: Vype 

Harrods Beauty Hall
In Collaboration with: The GA Group
Submitted by: The GA Group 

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS

Food, Beverage and Supermarket Design

Sponsored by Graphica Display

Asda Sustainable Store Trial
In Collaboration with: CreativeRace
Submitted by: CreativeRace  

Longo’s Liberty Village
In Collaboration with: Ampersand Studio Inc
Submitted by: Ampersand Studio Inc 

O Mundo Fantástico da Sardinha Portuguesa
Submitted by: Grupo O Valor Do Tempo 

The Bristol Loaf
In Collaboration with: Phoenix Wharf
Submitted by: Phoenix Wharf 

Glenfiddich Grand Cru
In Collaboration with: Kesslers
Submitted by: Kesslers 

 

Graphics, Signage and Wayfinding

Debenhams Kley
In Collaboration with: Stylo
Submitted by: Stylo 

Loaf – Bristol Shack
Submitted by: Loaf 

Global Media Outdoor – Strathclyde Partnership for Transport, Dry Posting Track-side Frames
In Collaboration with: arken POP International
Submitted by: arken POP International 

XYZ Storage Rebrand
In Collaboration with: Ampersand Studio Inc.
Submitted by: Ampersand Studio Inc. 

Ecco Zurich
In Collaboration with: TRC Ltd and ecco Brand
Submitted by: TRC Ltd  

POP/POS Concept

Currys PC World – Christmas Peak
In Collaboration with: ITG and Currys PC World
Submitted by: ITG  

Fanta Halloween Train
In Collaboration with: Adare International and Smurfit Kappa
Submitted by: Adare International 

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS

FULFIL – WOW POS units
In Collaboration with: Barrows
Submitted by: Barrows 

L’Oreal Victor & Rolf Christmas
In Collaboration with: Kesslers International
Submitted by: Kesslers International  

Revolution Beauty Superdrug Signature Display
In Collaboration with: arken POP International Ltd
Submitted by: arken POP International Ltd 

AWARDS CEREMONY, 14TH OCTOBER 2021, PROUD LONDON – BUY TICKETS